Measuring SEO Success
If you measure SEO success by the progress on a to-do list, you are doing it wrong.
At the end of the day, we want to be judged by one thing – the results we provide.
It helps if everyone agrees on what success looks like in the beginning.
There are no guarantees in SEO, but everyone can agree to goals.
As long as those goals are achieved using Google’s guidance on good techniques, clients and bosses need to give the SEO provider enough rope to either climb to new heights or hang themselves.
I tell every prospect, if we can’t show you at least a 3x return on your SEO investment in 6 months, you should fire us.
The goal may be 3x return – or it may be a percentage increase in email subscriptions. The bottom line is the bottom line.
You need to know what success looks like. Then either help your SEO person/team, if you are able, or get out of the way.
Sure, it’s fine to send an article over asking what your SEO manager thinks if you are curious.
I don’t know an SEO professional worth their salt who doesn’t love to talk about the latest and greatest developments in the algorithm.
But if you are constantly questioning whether your SEO is doing a good enough job, you either need to re-evaluate your goals or fire the SEO.
In the end, you’ll both be happier.
/ March 25, 2019