5-Minute Marketing tip
Hi folks Matt here with a quick 5-minute Marketing tip for Security Companies: SEO is important. Today we are going to learn an SEO strategy I call a Website Expansion(TM)
99% of Security Companies Missed This…
I spent a LONG time reverse-engineering the SEO methods of the “Mega Guard Companies” to learn how they got so visible. It’s probably the Top Reason Why Your Security Firm is Invisible online beyond the city your business lives in.
I discovered a powerful common strategy: That 99% in the security industry are not doing and I’m going to share it with you today.
They All Make Multiple City/Service Pages. What I mean is A hyper-local focused webpage for Each of the cities they operate in
This is exactly what I’ve been doing for my Security Clients since 2017. It’s working amazingly!
For simplicity, let’s say your company only offered 𝐂𝐨𝐧𝐬𝐭𝐫𝐮𝐜𝐭𝐢𝐨𝐧 𝐒𝐞𝐜𝐮𝐫𝐢𝐭𝐲 and 𝐕𝐈𝐏 𝐄𝐯𝐞𝐧𝐭 𝐒𝐞𝐜𝐮𝐫𝐢𝐭𝐲 ( Keeping it simple) And pretend you only service 𝐀𝐭𝐥𝐚𝐧𝐭𝐚 𝐆𝐚 and 𝐌𝐚𝐫𝐢𝐞𝐭𝐭𝐚 𝐆a
You would want to make a web page targeting each city and for each service.
A page for 𝐂𝐨𝐧𝐬𝐭𝐫𝐮𝐜𝐭𝐢𝐨𝐧 𝐒𝐞𝐜𝐮𝐫𝐢𝐭𝐲 𝐀𝐭𝐥𝐚𝐧𝐭𝐚 𝐆𝐚
A Page for 𝐕𝐈𝐏 𝐄𝐯𝐞𝐧𝐭 𝐒𝐞𝐜𝐮𝐫𝐢𝐭𝐲 𝐀𝐭𝐥𝐚𝐧𝐭𝐚 𝐆𝐚
Then more pages for:
𝐂𝐨𝐧𝐬𝐭𝐫𝐮𝐜𝐭𝐢𝐨𝐧 𝐒𝐞𝐜𝐮𝐫𝐢𝐭𝐲 𝐌𝐚𝐫𝐢𝐞𝐭𝐭𝐚 𝐆𝐚
and 𝐕𝐈𝐏 𝐄𝐯𝐞𝐧𝐭 𝐒𝐞𝐜𝐮𝐫𝐢𝐭𝐲 𝐌𝐚𝐫𝐢𝐞𝐭𝐭𝐚 𝐆𝐚 and so on.
Now, when someone in Marietta is looking for Event Security and you have a Hyper-Targeted page for that service/Location. Good Chance- YOU SHOW UP!
Marketing tip for Security Companies
Google Knows Where You Are Searching From
Here’s WHY I say to make separate pages Vs just a page listing all your services and locations and served on one page. (like how 99% of your competition does.)
It’s because those pages are so Hyper-targeted Local… And Google Loves That By the way! Those pages have a very high chance to show up on page 1 of Google.
And it happens Fast too! I just made a page for Private Security in Marietta 3 days ago and my client is already on Page 1. and getting calls. THAT IS Very VERY Fast in the SEO Industry where most experts agree that it should take 6 months or more. to gt on page 1. But We figured it out. At least for the Security Industry. ( Good thing Security companies are all we work with! )
Also, Google knows where people are. So, they tend to show those pages Targeted Pages First when someone looking.
SEO for Security Companies
I usually start within a 20-mile radius of the main office location. and gather all the Cities in the radius. I make a few pages every week depending on the time allocated for the client budget and branch out over time. A large city might take longer to break onto page 1 due competition. but in time with Good SEO you will break into page 1 for the large Cities too.
Owner of Webmatic247
Many times you will show above those MEGA Guard Companies. If it wasn’t profitable for them- Do you think they would bother being there? $$$
I’d love to hear about your Security Company and help you get that phone ringing more!