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PPC 101: Get Your Complete Guide to Pay-Per-Click Marketing Basics [EBOOK] by @lorenbaker

Jul 2, 2018 | Local SEO

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Get to know all the fundamental components of pay-per-click marketing in this in-depth guide from SEJ.
Pay-per-click (PPC) marketing is a complex field that can be overwhelming for beginners.
There are so many considerations you have to deal with even before you can place your first ad. (Think account organization, ad targeting, budgeting, copywriting, bidding, and a whole lot more!)
Plus, there are seemingly countless terms and acronyms that you must learn. (Quality Score? Ad Rank? CTR? ROAS? CPC? WTF?)
Despite these difficulties, PPC – when done right – is incredibly valuable for businesses and brands of all sizes who want to grow and be profitable. To get ahead in paid search advertising, you first need to understand the basics.
Search Engine Journal’s ebook, PPC 101: A Complete Guide to Pay-Per-Click Marketing Basics, offers a comprehensive overview of paid search advertising essentials.
Download it now.
We created this in-depth guide to help aspiring search marketers in understanding the fundamental elements that make paid search campaigns successful.
Read PPC 101: A Complete Guide to Pay-Per-Click Marketing Basics and learn:
The definition of pay-per-click advertising and how paid search marketing works.
Why PPC is beneficial to advertisers and how they can develop a solid PPC strategy.
The important components and performance metrics of a PPC campaign.
And so much more!
Check out the ebook’s 16 easy-to-digest chapters, written by some of the best paid search practitioners in the field.
What is PPC & How Paid Search Marketing Works
7 Powerful Benefits of Using PPC Advertising
The 8 Best PPC Ad Networks
How to Develop Your PPC Strategy
What Is Quality Score & Why It Matters
What is Click-Through Rate & Why CTR Is Important
What are Keywords & How they Work in PPC
Ad Group Best Practices: How to Create & Structure Your Ad Groups
What You Need to Know About PPC Budgets & Bidding
A Complete Guide to PPC Ad Targeting Options
10 PPC Copywriting Best Practices for Extra Effective Text Ads
Everything You Need to Know About Ad Extensions
A Complete Guide to PPC Ad Formats
A Beginner’s Guide to Google Shopping Ads
The 10 Most Important PPC KPIs You Should Be Tracking
13 of Today’s Top PPC Experts to Follow
Our expert chapter authors include:
Ilya Cherepakhin
Dan Gilbert
Adam Heitzman
Pauline Jakober
Aaron Levy
Andrew Lolk
Melissa Mackey
Michelle Morgan
Corey Morris
Adam Proehl
Chandal Nolasco da Silva
Lisa Raehsler
Frederick Vallaeys
Kirk Williams

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