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The GMB Foundation Service

The GMB Foundation Service

THE 4 WEEK GOOGLE FOUNDATION PLAN

Webmatic247.com Google Foundation

Week 1 focuses on getting the basics out of the way. We’ll set up rank tracking so we have a baseline set for results. We’ll also get some basic optimizations out of the way and do some auditing.

1. RUN AN EXHAUSTIVE SEARCH AND ELIMINATE ANY DUPLICATE GMB LISTINGS

We’ll check for and remove any duplicate GMB listings that might be out there. These can negatively affect rankings and we’ll make sure to get them pulled down for you.

2. PUT THE BUSINESS INFO UNDER A MICROSCOPE

The consistency of your client’s business information (including but not limited to the NAP) is important for authoritative rankings. We’ll look at the website, major social media accounts, and main citation sites to make sure the businesses information is consistent.

3. POST OPENING AND CLOSING HOURS AND DATES IF NEEDED

For local businesses having accurate, displayed times when the business is open is useful for potential customers. We’ll enter this information for you to get better visibility and awareness.

4. SETUP LOCAL KEYWORD TRACKING FOR THE MOST IMPORTANT KEYWORDS

We’ll set up a baseline for your local keywords from week 1, that way we can note improvements from your optimization over the course of the next few months. While we can’t guarantee rankings with our GMB Setup & Optimization services, we do guarantee best practices. But keep a lookout, because positive changes in rankings are very common.

Week 2 is dedicated to getting to the main optimizations of the GMB itself completed, based on our previous weeks audits. We’ll also be doing some competitive research so we can put together a game plan for you.

1. INSIGHTFUL COMPETITOR RESEARCH AND GAME PLAN

We’ll find out where competitors are listed and where you need to be listed to get better local rankings. This gives you a game plan even after our campaign is done.

2. PROPER GMB CATEGORY RESEARCH AND SELECTION

Selecting proper categories is crucial! It is one of the most essential tasks we perform on your GMB listing. Our selection process accounts for your competition, niche, and services delivered. Correct category selection can increase your search visibility by 75%.

3. KILLER SERVICE AREA OPTIMIZATION (AS NEEDED)

Does Google know where your business is located? Services areas are an essential part of the process. By including cities, counties, towns, and zip codes, it will. No matter if GMB’s have hidden or visible addresses, it can be added to Google.

4. SERVICE AND DESCRIPTION PRODUCTION AND OPTIMIZATION

All of your services are displayed on a dedicated section of the GMB listing provided by Google. Any descriptions and services are visible to visitors. This builds authority and trust with your listing. The result? Reaping the benefits of higher rankings and increased traffic.

For the description, explaining who you are and what service your business provides is critical. When people search your brand, it should not be a challenge for them to figure out these details. To ensure your brand translates to visitors, we write a unique & optimized business description, then publish directly to your GMB listing. With only 750 characters allowed for a GMB description, we make sure it counts!

Week 3 is dedicated to content and optimizations for the GMB and the GMB website. This is one of the most important phases of the GMB optimization procedure and also one of the most time consuming parts.

1. LOCAL PHOTO COLLECTION AND OPTIMIZATION

Photos are worth a thousand words, and NO GMB listing is complete without them. We will gather and optimize photo files with business data including the NAP, website URL, GPS data, and other contact details.

2. REVIEW RESPONSES (INSTRUCTION DEVELOPMENT)

Your customers deserve responses when they make reviews! Responding to reviews is extremely recommended. Give your customers the feeling of being appreciated for their time of leaving a comment. Not only does this build trust with potential clients is also a massive trust signal to Google! Putting to work all the features provided by GMB is essential. We can help you with the how-to comment, with provided instruction on effective strategies.

3. GMB WEBSITE CONTENT PRODUCTION AND OPTIMIZATION

The content of your GMB listing needs to be unique. It needs to capture attention. It shouldn’t be simply a copy and paste from content already written. We write 750- 1000 words of content that describe your business and services. We use a format of writing that takes your visitor on a journey from the introduction to the CTA (call to action). We include an introduction, benefits, fear of loss, solutions, testimonials, guarantees, and finally a strong call to action.

Throughout the content, we optimize using your main keywords and GMB category mentions. Links will be created to connect to other social & directory listings, establishing relevance and building trust.

4. SEARCH ENGINE FRIENDLY GMB WEBSITE CREATION AND OPTIMIZATION

With your GMB listing, you can create a website within the listing. This gives another excellent chance at optimization. Using the website creation feature, we feed Google more data about your business and services. Google loves data! The more information provided the better. Essentially the GMB website will house, a header, GMB posts, services with descriptions, a condensed summary of the company, photos, and a foot with contact information including a map.

Week 4 is all about setting up Google My Business posts and it will give you an idea of how we do them. This can be recurring and set up monthly via the GMB Premium Posts service. GMB Posts have been proven time and time again to help listings get more traffic, engagement and clicks. We recommend a monthly posting strategy to get the best results, but posting during the setup process can lead to dramatic results. Our plan includes 16 posts with different strategies for targeting customers.

This GMB Posting Service can continue every month (Optional)

THE 30-DAY GMB POST SCHEDULE

Your order comes with 16 GMB posts that will be scheduled over a 4 week duration. The first posts will be dripped out over the last week of your GMB optimization campaign.

You’ll get:

  • 4x service style posts.
  • 4x blog/info posts.
  • 4x review style posts.
  • 4x city/location posts.
Meta tags and Description are powerful for SEO 2020

Meta tags and Description are powerful for SEO 2020

SURVEY REVEALS META DESCRIPTIONS & BRANDING IMPACT 2 SEARCH CLICKTHROUGH THE MOST

Turns out, ads in the search results are not really appreciated

Recently, Ignite Visibility conducted a survey to find out what searchers generally look for in search results and what are the factors that influence their decision to click. They analyzed over 500 searchers, aged 25-60 years, and found that meta description, brand name and page title have the most influence on whether or not users click through on a search result.

Meta descriptions emerge clear winners
The study showed that 62.9% of the participants claimed that it was the meta descriptions that had the largest influence on their decision to click. 24.2% of the respondents admitted that the brand name is more important to them, whereas 13% said it is the page title that acts as the deciding factor. Ironically, 55.1% of the searchers admitted to clicking only on the brands that they had heard of.

Image Source: ignitevisibility.com/seo-and-intent-2020-new-study-reveals-true-state-of-search


66.7%, i.e. two-thirds of the respondents, said that the increasing number of ads in Google’s search results makes them want to use the search engine less. These findings contradict the studies that were conducted in December 2018, which showed that 75% of the searchers claimed the ads made it easier for them to find the information they needed.
Majority of the users agreed that the search results have improved
Around 58.5% of the participants said that they prefer Google search results as they are now as compared to how they were in January 2019. Similarly, about 55.5% of the respondents said that by including featured snippets and other SERP features Google has improved its search results.
Final Takeaway

This survey has shed a light on why it is so important to write powerful meta descriptions. Especially, since Google now holds the right to decide whether your description is apt enough or a more accurate one can be taken directly from the page’s content.
Also, as per this study, even though brand recognition takes the second place, when it comes to influencing the clickthroughs, building brand awareness is essential to gain and capitalize on organic visibility.
Furthermore, considering that the searchers prefer the modern search result pages and features, brands must adapt to regain visibility. One way to do so is by designing content keeping in mind rich results.

Googles new Update called Jan 2020 CORE Update

Googles new Update called Jan 2020 CORE Update

The beginning of the new decade and the new year saw another major core update from Google known as the “January 2020 Core Update.” This core update began on 13th January and continued to roll out till a few weeks later. Google shared the update via Twitter, in a fashion similar to what we have seen for all the previous Core Updates. GOOGLE LAUNCHES JANUARY 2020 CORE UPDATE 1

Google also included a link in their tweet to an August 2019 blog post that gives a better understanding of their Core Updates.
A simple example would be, the top results for “Best Movies to watch” in 2018 may or may not be the same in 2020. This does not mean that the top movies in 2018 weren’t good, it just means that newer or more relevant, resonating content features higher on the list.
Actionable Strategy
Evaluate your website content to see if your site has taken a toll following the core update. FYI, we didn’t see any negative impact on our client websites.

Actionable Strategy
Evaluate your website content to see if your site has taken a toll following the core update. FYI, we didn’t see any negative impact on our client websites.

Some things to keep in mind before evaluating your website:

Content and Quality

  • The content must provide original information, reporting, research, and analysis.
  • It must also provide a considerable, complete, and thorough description of the topic.
  • It must include any insightful analysis or interesting information beyond the ordinary.
  • In case the content is drawn from an external source, avoid copying and rewriting. Always make sure the content you post has ample additional value and originality.
  • The headline and/or page title must provide an in-detail, helpful summary of the content.
  • Avoid exaggerating and trying to sound shocking when it comes to your headlines and/or page titles.
  • Ask yourself whether the page is worth bookmarking, or even sharing/recommending it to a friend.

Expertise

  1. Always make sure your content has clear sourcing, highlights evidence of the expertise involved,and gives the background of the site that publishes the content or about the author.
  2. Make sure to get your content written from an expert or enthusiast who is well-versed with the topic.
  3. Also, make sure that your content is free from factual errors.
  4. The content you publish must resonate with others, leading them to trust your content.

Presentation and Production

  • Never publish or produce content that appears mediocre or content that has been created in a hurry.
  • A basic but essential tip is to always keep your content free from spelling or stylistic issues.
  • Make sure that the ads published on your page do not exceed and cover the content as that would lead to distraction.
  • Your content must be mobile optimized!

Comparative Value

  • Your content must provide substantial value if/when compared to the other pages that appearing search results.
  • Never play the guessing game, the ranking comes when your website visitors can resonate with you. Hence, produce content that serves the interest of your clients.
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