SURVEY REVEALS META DESCRIPTIONS & BRANDING IMPACT 2 SEARCH CLICKTHROUGH THE MOST
Turns out, ads in the search results are not really appreciated
Recently, Ignite Visibility conducted a survey to find out what searchers generally look for in search results and what are the factors that influence their decision to click. They analyzed over 500 searchers, aged 25-60 years, and found that meta description, brand name and page title have the most influence on whether or not users click through on a search result.
Meta descriptions emerge clear winners The study showed that 62.9% of the participants claimed that it was the meta descriptions that had the largest influence on their decision to click. 24.2% of the respondents admitted that the brand name is more important to them, whereas 13% said it is the page title that acts as the deciding factor. Ironically, 55.1% of the searchers admitted to clicking only on the brands that they had heard of.
66.7%, i.e. two-thirds of the respondents, said that the increasing number of ads in Google’s search results makes them want to use the search engine less. These findings contradict the studies that were conducted in December 2018, which showed that 75% of the searchers claimed the ads made it easier for them to find the information they needed. Majority of the users agreed that the search results have improved Around 58.5% of the participants said that they prefer Google search results as they are now as compared to how they were in January 2019. Similarly, about 55.5% of the respondents said that by including featured snippets and other SERP features Google has improved its search results. Final Takeaway
This survey has shed a light on why it is so important to write powerful meta descriptions. Especially, since Google now holds the right to decide whether your description is apt enough or a more accurate one can be taken directly from the page’s content. Also, as per this study, even though brand recognition takes the second place, when it comes to influencing the clickthroughs, building brand awareness is essential to gain and capitalize on organic visibility. Furthermore, considering that the searchers prefer the modern search result pages and features, brands must adapt to regain visibility. One way to do so is by designing content keeping in mind rich results.
The beginning of the new decade and the new year saw another major core update from Google known as the “January 2020 Core Update.” This core update began on 13th January and continued to roll out till a few weeks later. Google shared the update via Twitter, in a fashion similar to what we have seen for all the previous Core Updates. GOOGLE LAUNCHES JANUARY 2020 CORE UPDATE 1
Google also included a link in their tweet to an August 2019 blog post that gives a better understanding of their Core Updates. A simple example would be, the top results for “Best Movies to watch” in 2018 may or may not be the same in 2020. This does not mean that the top movies in 2018 weren’t good, it just means that newer or more relevant, resonating content features higher on the list. Actionable Strategy Evaluate your website content to see if your site has taken a toll following the core update. FYI, we didn’t see any negative impact on our client websites.
Actionable Strategy Evaluate your website content to see if your site has taken a toll following the core update. FYI, we didn’t see any negative impact on our client websites.
Some things to keep in mind before evaluating your website:
Content and Quality
The content must provide original information, reporting, research, and analysis.
It must also provide a considerable, complete, and thorough description of the topic.
It must include any insightful analysis or interesting information beyond the ordinary.
In case the content is drawn from an external source, avoid copying and rewriting. Always make sure the content you post has ample additional value and originality.
The headline and/or page title must provide an in-detail, helpful summary of the content.
Avoid exaggerating and trying to sound shocking when it comes to your headlines and/or page titles.
Ask yourself whether the page is worth bookmarking, or even sharing/recommending it to a friend.
Always make sure your content has clear sourcing, highlights evidence of the expertise involved,and gives the background of the site that publishes the content or about the author.
Make sure to get your content written from an expert or enthusiast who is well-versed with the topic.
Also, make sure that your content is free from factual errors.
The content you publish must resonate with others, leading them to trust your content.
Presentation and Production
Never publish or produce content that appears mediocre or content that has been created in a hurry.
A basic but essential tip is to always keep your content free from spelling or stylistic issues.
Make sure that the ads published on your page do not exceed and cover the content as that would lead to distraction.
Your content must be mobile optimized!
Your content must provide substantial value if/when compared to the other pages that appearing search results.
Never play the guessing game, the ranking comes when your website visitors can resonate with you. Hence, produce content that serves the interest of your clients.
SURVEY REVEALS META DESCRIPTIONS & BRANDING IMPACT 2 SEARCH CLICKTHROUGH THE MOST Turns out, ads in the search results are not really appreciated Recently, Ignite Visibility conducted a survey to find out what searchers generally look for in search results and...
The beginning of the new decade and the new year saw another major core update from Google known as the “January 2020 Core Update.” This core update began on 13th January and continued to roll out till a few weeks later. Google shared the update via Twitter, in a...
You'll be as familiar with the "Local Pack" as you are with the featured snippet, if not more. The Local Pack feature shows Google Maps results, reviews, open hours, and a physical address. The local pack changes based on your searchers' location. For instance,...
Ensuring that your business shows up in Google Maps is paramount to long-term viability. Prospective customers are often skeptical of businesses with little or no online presence. Fortunately, Google Maps provide one of the easiest and fastest ways to get online....
A new Automated Ads tool was announced by Facebook recently. The social networking site claims it to be of great help in creating result driven ads. The Tool Will Have Following Features: Suggestions to create up to 6 different versions of your ad.Call-to-action...
Measuring SEO Success If you measure SEO success by the progress on a to-do list, you are doing it wrong. At the end of the day, we want to be judged by one thing – the results we provide. It helps if everyone agrees on what success looks like in the...
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google Search Console Performance Report Discover Feed DataGoogle Discover, formerly the...
Ensure you’ve added your website to TripAdvisor, Yelp, YP.com, etc.
Add schema markup to your website’s backend (allowing Google to see your whole website)
Note: Optimizing your website for the “local pack” SERP feature is a good idea for sales as well.
Typing “men’s jackets” into Google results in a map and links for where to buy men’s jackets before it provides images or links to do so. Searchers don’t need to express buying intent for your business to appear in the local pack.
To Wrap Up
I hope most of these strategies will help you get the amount of traffic you want. Once you have everything set up, they are easy to implement but the results they can bring will pleasantly surprise you. And remember, Rome wasn’t built in a day.
Then locate or create a listing for your business. Sometimes other factors or inputs have led to an impromptu assumption listing about your business. Make sure you claim and correct it if that happened.
Fill out all of the information to the best of your ability.
Make sure to select the correct category and to add a contact.
Verify your account. This can be done with Google via phone, email, or traditional mail.
Add quality photos.
Double-check all of your information.
Read this guide to learn how to completely optimize your GMB listing.
How to Rank Better in Google Maps
Google Maps take into account a number of factors when it decides how to rank results.
The geographic distance from the person conducting the search and the business category relevant to their search are the most obvious.
Perhaps more important is how complete and accurate your GMB listing is. This could be the tie-breaker among you and your competitors in determining who appears in the search.
Finally, positive sentiment (good reviews) can be a deciding factor.
Getting Good Reviews
Many companies have developed systems around cultivating positive reviews.
Some will ask customers directly, at the conclusion of a transaction, to give them a review.
Other businesses put a request for a review prominently, at checkout. Some even have used QR codes.
One effective method is to leave a review request, on a business card, attached to a “Thank You” memento. Something as simple as a complimentary air freshener can go a long way.
In all of your promotional materials, it’s good business practice to provide a link for customers to leave a Google review.
What About Bad Reviews?
Handle bad reviews calmly. Work hard to overcome them with more good reviews.
When you get a bad review, apologize, accept responsibility and offer to make it right; even if it wasn’t your fault.
It’s a losing proposition to get defensive or aggressive in your reply.
A bad review give you the chance to demonstrate your professionalism, helping to mitigate any potential damage.
Unlimited Keyword Research for PPC & SEO Search any domain and see where they’ve shown up on Google: every keyword on Adwords, every organic rank, and every ad variation in the last 13 years.Download NowADVERTISEMENT
This can be another effective way to stand apart from your competitors.
Google Maps Optimization Checklist
To give your business a better chance of showing up in Google Maps for relevant searches, just follow the checklist below.
Claim or create a listing for your business.
Fill out all of the information:
Correct service area and address.
Business hours / workdays.
Website / URL for them to make a purchase.
List your specific offerings. Clearly and simply. Try to add keywords in naturally when possible.
Pick the most relevant and common categories for your business.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Google Search Console Performance Report Discover Feed DataGoogle Discover, formerly the Google feed, is a great source of traffic for many web sites. But there is no real good way to see in Google Search Console or Google Analytics how people are finding your web site via Google Discover. Well, that looks like it may change soon.
Google Tests More Graphical Google My Business DashboardGoogle is experimenting with a new dashboard for the Google My Business section. The new dashboard shows larger cover images and photos that you can change for your business.
Google Algorithm Update Tools Going Off – Is It A False Alarm?The automated tracking tools that look for Google search algorithm updates and large ranking changes are going wild over the weekend. I personally think it may be a false alarm. Why? Well, with Google dropping tons of pages from their index by accident, it can cause massive fluctuations in the search results and thus set off these tools.
Google Search Console Performance Report Gets Android App FilterI was checking stuff in Google Search Console and I see a filter in the search appearance filter within the performance report for Android apps. It seems it is showing data from March 29th. I’ve never seen that filter there before but it seems to be there now.
Google Still Working On Reindexing Pages That Dropped Out Of The Index From ThursdayOn Friday we reported on an issue where SEOs began noticing that Google was removing tons of pages from their index. It seemed to have started on Thursday but Google did not confirm the issue until Saturday morning. The issue is now into day four or so and it is not yet fully resolved.
Google Expands Audience Reviews To MusicWe have seen audience reviews in the Google search results panel for TV and movies but now Google is expanding it to music. Or maybe Google had it for music for some time but we haven’t seen examples of it yet.
Google Impact Challenge DancersLooks like some of the Googlers in the Dublin office had a Google Impact Challenge event, where it appears Googlers put on shows from singing to dancing. Here are some I found on Instagram from the n
Other Great Search Forum Threads:
Search Engine Land Stories:
Other Great Search Stories:
Industry & Business
Links & Promotion Building
Local & Maps
Mobile & Voice