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35 Sites Which Increase Your Domain’s Trust – What Your SEO Guy REALLY DOESN’T Want You To Know!

35 Sites Which Increase Your Domain’s Trust – What Your SEO Guy REALLY DOESN’T Want You To Know!

While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. The days of sending thousands of spammy, low quality backlinks is over – for pure whitehat methods at least.

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Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority.

Measuring Trust

The main thing we need to do to improve a sites authority is to improve its TrustRank. TrustRank per Wikipedia:

“TrustRank seeks to combat spam by filtering the web based upon reliability. The method calls for selecting a small set of seed pages to be evaluated by an expert. Once the reputable seed pages are manually identified, a crawl extending outward from the seed set seeks out similarly reliable and trustworthy pages. TrustRank’s reliability diminishes with increased distance between documents and the seed set.” (source: https://en.wikipedia.org/wiki/TrustRank)

So how can we go out there and get links from these high authority seed list websites, and at the same time, not have to build thousands of links and stay within 1 jump from the seed site (not diminishing the distance with multiple jumps)? The answer is simple: Social.

Platforms Which Deliver Trust

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Social media profiles in fact. Now you may have already built the typical Facebook, Twitter, Pinterest, and so on when you do SEO for yourself or for your clients; but I bet you didn’t know that there is a massive list of high domain authority social sites that you probably have never even heard of, that have a DA (Domain Authority – a moz.com metrics)of 70-100 that are just waiting for you to put your link on.

Today I am going to share with you my secret sauce list of 35 social media sites that I ALWAYS build when I start a new campaign for myself or if I am working on a clients site at my agency. The best part – they are all free!

Top 35 Domains With High Trust And Domain Authority


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1) Facebook.com (DA 100) This is one of the most trusted and most used sites in the world, so it’s a given that your main site gets a link from Facebook. Whenever a business starts out, they always build a Facebook page and so should you.


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2) Twitter.com (DA 100) You can’t say enough about Twitter. Creating a profile is super easy, and so is putting a link on here too. Another massively popular major website, this is one of the most trusted platforms you will come across.


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3) YouTube.com (DA 100) Being owned by Google, creating a YouTube channel not only allows you to put 1 backlink on their, but up to 5 on the channel page. This is great to link to your website as well as other social media sites, such as the ones listed in this post.


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4) Google.com/business (DA 100) If you are doing local client SEO consulting, every business should be setting up their Google My Business page. What better way to get a link than from Google themselves. Make sure you fill out all of the information perfectly.


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5) LinkedIn.com (DA 100) The most popular website for networking and meeting other business minded individuals, it’s no surprise that this one is a domain authority 100 website. Millions of people use this seed site to not only meet others, but to link out to their own websites.


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6) Pinterest.com (DA 100) This one came onto the scene and has been a major powerhouse as far as social media sites go ever since. When you create your profile, you can put your link back to your main site, as well as getting it verified too. Make sure to pins your other sites as well.


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7) Reddit.com (DA 99) One the most popular social booking marking sites, Reddit gives you the ability to create a free profile account. The thing here is to create a bookmark of your main site, getting you a backlink from a high DA website isn’t all too bad.


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8) Del.icio.us (Discontinued) (DA 98) Another one of the most popular social bookmarking websites, Delicious gives you a profile where you can add a description about your business as well as a great link back to your main site.


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9) Stumbleupon.com (Moved to Mix.com) (DA 98) You can tell by now, social bookmarking websites are not only very popular, but very high authority. The thing about this site is to add your other social media profiles to it, as well as bookmark your main site, this gives you tons of links.


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10) Vimeo.com (DA 98) One of the most popular video sharing websites in the world just behind YouTube, Vimeo is great because they allow you to add a ton of backlinks to your profile, not only do you want to link to your main site, make sure to add all of your other profiles too.


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11) Tumblr.com (DA 98) Some might call this a Web 2.0, but it’s no question that Tumblr is a huge powerhouse. Create a profile, and start adding links out to your other profiles, this gives you a huge social stack from a major website (Being owned by Yahoo is just an added bonus).


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12) Instagram.com (DA 97) Now owned by Facebook, Instagram is the main app you have on your smart phone that helps you add filters to your photos and make them look amazing. At a DA of 97, create a profile on your phone, and make sure to add your backlink on the website.


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13) Disqus.com (DA 97) Disqus has come on the scene to be a contender as the main commenting system on websites such as WordPress, replacing the default commenting system. Your Disqus profile gives you a chance to place your backlink on this great website.


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14) SlideShare.net (DA 95) This fantastic site for sharing such things as your powerpoint and keynote presentations, Slideshare also allows you to link back to your main site, as well as link out to your Twitter, Facebook, and LinkedIn profiles.


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15) Yelp.com (DA 94) One of the most popular online review websites, you cannot have a local business without having a Yelp profile. Yelp lets any business set up a free account, and put up company and business information such as the link to your main site.


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16) Dailymotion.com (DA 94) Another one of the top video sharing websites in the world, Dailymotion, similar to what appears on the YouTube channel page, you can add 5 other social media websites, so make sure you add your main site, along with 4 other social profiles too.


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17) Soundcloud.com (DA 93) Want to get a backlink from this power house audio sharing site? Well, how about lots of links instead! SoundCloud is great for adding a ton of your other social media profiles, this makes your social stacking that much more powerful.


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18) Behance.net (DA 92) This one may not be familiar to you now, but is going to be one you are going to keep in your arsenal from here on in. Behance is an Adobe website that allows creative designers to showcase their work. It also lets you put more than one link as well.


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19) Diigo.com (DA 92) This popular social bookmarking website gives you multiple opportunities to link back to your websites, by offering a company page as well as a profile page, that you can start to bookmark all of your social sites and your main site too.


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20) Scribd.com (DA 92) This super popular book reading website offers a powerful high domain authority link to point back to your main site, or another social profile site for that matter. Scribd is one of those sites that every SEO should use to help with their rankings.


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21) DeviantArt.com (DA 92) This is one of my favorites. Deviantart is a fantastic site that lets creative artists showcase their amazing work. The best part is, your profile includes a live link that you can use to point back to your website. Did someone say domain authority 92?


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22) About.me (DA 90) As soon as you start your back linking campaign for yourself or your clients site, you should jump onto creating your About.me profile. A really neat website that not only lets you display your talents, but also links back to your many other social properties.


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23) Flavors.me (Discontinued) (DA 89) This one is cousins to About.me. You will find a similar concept in Flavors.me, but cannot go wrong with this super popular site that also allows you to place a link to your main site, and link to other social properties as well, giving you that extra boost.


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24) Moz.com (DA 88) We all know Moz. We also all know Moz’s very popular Open Site Explorer which gives us all of these DA values in the first place. But did you also know that your Moz profile is a great place to link back to your website from, and your Twitter, Facebook, etc.


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25) Storify.com (Discontinued) (DA 87) This big content curation site lets you link back to your website from the details section of your profile. Whats better is that you can bookmark tons of your other websites as well creating this monster page of links back to all of your important properties.


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26) Iconosquare.com (DA 86) This one is a little bit of an addition to your Instagram profile. You see, Iconosquare lets you get key metrics about your Instagram account, and show them publicly. The other neat thing is though, your backlink shows on this page too.


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27) Crunchbase.com (DA 86) Whether its your own agency business, or a client you are working for, get a company profile on here for sure. You not only can add information like products, team members, and more, you can also get a juicy backlink from here as well.


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28) Scoop.it (DA 86) Setting up your account on Scoop.it is super easy, and gives you the chance to get your other social profiles bookmarked on the site, giving you a power domain stacking monster. Make sure to add your main site to your profile too.


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29) Instapaper.com (DA 85) I love Instapaper because it is one of the cleanest and minimalist website bookmarking tools out there. But under that top layer of skin is a super powerful site that gives you the ability to get all of your links clipped and on there.


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30) Wattpad.com (DA 79) Not many people have heard of Wattpad, but for a DA 79, this site is not bad after all. You see, its a huge community of readers and writers, and also lets you create a profile with a nice little backlink for your website. Now wasn’t that easy.


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31) Envato.com (DA 78) Unquestionably one of the most popular and best online market places for plugins, themes, videos, stock images, and so much more, this site gives you a profile page where you can put not only some information about you, but your backlinks as well.


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32) Rebelmouse.com (DA 75) One of the top content curation websites out there, think of Rebelmouse like a Pinterest. Whats better, is you add all of your websites, and now when you power up Rebelmouse with links, you are also passing the juice to your other sites as well.


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33) Aboutus.org (DA 72) A neat little website that lets you create a custom profile, setting up one is not that bad, you can use some html coding skills to format the content, but once you get it set up, you can not only add your main site, pop in some other links as well.


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34) Authorstream.com (DA 72) You can think of Authorstream like Slideshare, its a website where you can upload presentations, like powerpoint or keynote. When you get your account set up, pop in your link, and its good enough to link to an inner page of your site to.


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35) Pearltrees.com (DA 71) Another popular content curation website, this one is almost as powerful as Rebelmouse, so make sure you do the same, and add all of your social profiles and power up this bad boy to get the link juice flowing to all of your properties as well.


Now, let me point out some very important steps that a lot of people are NOT doing properly.

When you do your backlinking with these sites, you don’t want to send all the links pointing back to the homepage of your main site (aka money site).

What you want to do in fact is to send some of them at inner pages, such as your about us page, a contact us page, an FAQ page, a services page, etc. You get the idea. The reason for this is simply how power (link juice) is transferred through a website.

Let’s take two scenarios:

Scenario 1: All links pointing to the homepage (Kinda bad)

First of all, we need to be as natural as possible, and for a site to receive all of its links pointing back to its homepage is certainly not kosher in Google’s eyes.

Next, when all links point to the homepage, the ability of that domain to increase its domain authority is a lot harder, as domain authority takes into consideration the power of a sites inner pages as well, and when all links point to just the main page, well it’s more difficult to move up the domain authority across the entire website.

Scenario 2: Most links pointing to inner pages. (Better)

This is the most natural back linking profile.

And when you are sending high DA links pointing back at your inner pages now, you make it so much easier for the DA of the domain to rise across the board because as the saying goes, a rising tide lifts all boats.

Another key thing that I do as well, is not only point each link back from these sites back at the main site directly. I will take one of these high DA sites and use them to point to another one of these high DA sites. So take for example Behance now pointing to Moz which then points to Slideshare which then points at the main site. Now we are talking! As you can see now, you get this stacking of DA on top of each other on top of your main site, raising its authority in a way like no other.

CCarter’s Tip on Getting Fresh Trust And Authority Signals

Carter here, I’m going to inject a trick I’ve been utilizing for years to get into Google’s graces when commenting or going for the freshness factor. Google inherently trusts all domains within Google News. So if you are blog commenting or even just looking for new sources to guest-post at or create a relationship, Go to Google News and input keywords from your industry. By getting links on domains/websites that are instantly trusted by Google you have now arrived at another source of trust and more importantly Authority in the eyes of Google while being 0 jumps or maybe 1 jump removed.

Until next time, all the best!

Article by Maher Abiad. and re-shared by Matt Johnson 🙂

Matt Johnson is a Digital Marketer specializing in the Security niche. He is the Owner of Webmatic247 llc and a former Air Force Special Operations member . He can be reached through his LinkedIn profile https://www.linkedin.com/in/guardmarketer “He Likes Dunkin Donuts”

Security Guard Companies: Use LinkedIn Groups To Become An Expert On Your Customers

Security Guard Companies: Use LinkedIn Groups To Become An Expert On Your Customers

Attn: Security Guard Companies: Use LinkedIn Groups To Become An Expert On Your Customers

  • Names
  • Age
  • Gender
  • Number of children
  • Hobbies
  • Personal interests
  • Associations they are involved in
  • Magazines they read
  • Wants and wishes
  • Challenges they face

Possessing this depth of knowledge about your customers allows you to deliver the solutions that they need at the right time, place, and price.  There are several methods for gaining this type of knowledge including sending surveys, networking at business events, and leveraging social media.

As social media becomes more ubiquitous, platforms such as LinkedIn have increasingly become the go to tool for becoming an expert on your customers and prospects.  Specifically, LinkedIn Groups are an excellent tool for learning about your prospects and customers.

LinkedIn Groups

LinkedIn Groups were developed to provide a place for professionals to share content, post questions, find answers, and to connect with people with similar interests.  If you are not currently participating in LinkedIn Groups you are missing out on a huge opportunity.  Here are a few tips to maximize using LinkedIn Groups:

  • Join Groups that your customers join – Resist the temptation to just join groups that are specific to your industry, you should be focusing on the groups that your customers are part of.  Take a moment to find several customers or prospects that you would like to connect with.  View their profiles and find out which groups they are part of and join those groups.
  • Don’t use Groups for advertising – Although you are joining these groups to eventually build connections with prospects, avoid using groups to self-promote.  No one in a group wants to see a lot of advertising for your company.
  • Join the maximum number of groups – Currently the maximum number of groups you can join on LinkedIn is 50, so join 50.  Although this might seem like a lot, failing to join all 50 means that you are missing out on news and discussions that help you better understand your customers and prospects.
  • Remain active – Remaining active in the groups is the number one thing that you can do to increase your understanding of your customers.  By remaining active and engaging in discussions you will continue to learn things about customers and prospects that you would not normally have the opportunity to learn.
  • Ask questions – Part of being active in Groups should include asking questions that are compelling, thought-provoking, and relate to your company’s expertise.  By asking questions you will be more equipped to deliver products and services that speak to your clients’ wants and needs.

So, You’re An Expert…Now What?

Now that you have gained a deeper insight into your customers’ needs and wants, it’s time to put that information to use answering questions and providing useful materials.  First, consider speaking at local community events or offering a free webinar for customers or prospects.  As with Groups, don’t use these events as a way to self promote, use them to build your standing as an expert.  You will begin to see that prospects convert to customers at a much higher rate when you are seen as an expert in your niche.

In addition, if you find that customers and prospects are asking the same questions repeatedly consider drafting a white paper or other document for download from your website.  An even better way of sharing your expertise is setting up a blog where you can share your knowledge with others on a routine basis.

Buyers tend to be much savvier these days and do a lot more research about companies before they decide to make a purchase.  By knowing what buyers’ wants and needs are, it is much easier to position yourself as an industry expert.  By doing so, they are more likely to trust your advice and purchase your products and services.

Do you have some expertise that your clients or prospects need?  How are you leveraging your expertise to convert more prospects to clients?  Please leave your comments below, we would love to hear from you.

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SEO Tips for Security Guard Companies

SEO Tips for Security Guard Companies

It’s 2020, Google is still the undisputed king of Search Engines. (92.95% worldwide market share as of November 2019.)

Knowing how Google works and how to get a better ranking in the Google SERPs is what puts food on the table of 99% of SEO professionals. Even then, Google holds a few mysteries with SEOs, especially when it comes to using Google’s advanced search operators. Here’s the most important part…

You could use them to do your job more efficiently.

For example: When gauging the amount of content dedicated to a specific topic, you can quickly filter out 90% of simple mentions.

With just one advanced operator you go from 772 million results:

To a much more specific 61.5 million.

And this is just scratching the surface of the power of Google’s search operators.

You might also be interested in advanced keyword research. Get the same hyperfocus in a keyword search that you do with search operators.

How to Accomplish More with Search Operators

This full article will cover advanced tactics, why you’d use them, and how to put them into action. Look for some of those special angles listed just below the video.

You can also reference this video for more common practical uses of search operators and how you’d put them into action.

Any links mentioned during the video won’t be in the description, but will instead be at the end of this article.

You can scroll through the article or use these links to jump ahead to specific things you can do with Google Search Operators:

  1. Find internal duplicate content and other indexation errors
  2. Find news results from certain sources to spice up your content
  3. Find pages that contain certain keywords
  4. Find quotes and force accurate results for long-tail keywords
  5. Find direct competitors
  6. Find original research, statistics and case studies on a certain topic
  7. Find out how Google is categorizing your site
  8. Find backlink and content opportunities
  9. Quickly gauge the competitiveness of long-tail keywords
  10. Find sites that have a specific keyword in their URL

Google Advanced Search Operators

In this industry, we can safely assume that you probably know your way around Google already. That’s why we’ll start with the advanced operators.

These operators help you navigate specific websites, or narrow your search in ways most laymen don’t need to do.

Site:

Limit your search to a single site.

You can do a general search and quickly check if your indexed pages match up with your own database.

(If we use this for our own site, we see that roughly 1,490 results show up.)

Use to:

Source:

The sister operator of site. Allows you to choose a specific source in Google News. (Useful if you have to cite specific news sources when you write news pieces.)

Use to:

  • Source news pieces to reliable sites.
  • Find quotes and tidbits to spice up your content.

Intext:

Intext tells Google that you want results where the text appears in the body of the page. (If the text appears in the title, but not the body text, it won’t be returned as a result. Since it virtually functions the same as a normal Google result, there aren’t many advanced uses. We kept it in the list to contrast it against this next operator “Allintext.”

Example – intext:airpods

Allintext:

Basically the same as intext, but every word in the query has to be in the body text of a page. Otherwise, Google does not include it in results. Essentially functions as using “ ” quotes on individual words.

Use to:

  • Find quotes.
  • Force accurate results for long-tail keywords.

Example – allintext:airpods 2

Intitle:

Intitle tells Google that you only want results where pages include the search term in their meta title tag. This operator helps you understand how many pages target a particular search phrase.

Use to:

Example – intitle:samsung

Allintitle:

Same as intitle, but ensures every word in the query is in the title meta tag of all results.  If you sold airpods on your ecommerce site you could use this operator to find other websites that have ‘airpods’ in their titles.  This is a quick and easy way to spot your direct competition.

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Use to:

Inurl:

Like with Intitle & Intext, Google will only return results where the search words are included in the URL. This will often drastically reduce search volume and can be handy for finding potential direct competitors.

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Use to:

  • Find direct competitors.
  • Filter out bad results.
  • Find backlink opportunities.

Allinurl:

All words included in the search query must be in the URL to become a result. For long search phrases, this often returns only a handful or no results at all.

Use to:

  • Filter out bad results for popular topics.

Example – allinurl:apple airpods

Filetype:

Filetype: tells Google to return only results of, you guessed it, a specific type of file. It is useful when looking for research, which is often in PDF or other document file formats, rather than HTML.

(Image source)

Use to:

  • Quickly find original research, statistics and case studies on a certain topic.

Related: is an operator that helps you find sites related to a specified URL. Using it is an illuminating look into how Google categorizes your website and your competitors.

For example, if we take a look at the results for airbnb.com, it returns the usual SEO suspects, but also some peripheral competitors for attention.

(Image source)

Obviously, Airbnb’s two biggest competitors VRBO and Homeaway made the cut, but there’s something else. A more generalist booking website is listed as well. So from that, we learn that Google understands the categorical hierarchy of SEO inside of online travel.

Use to:

  • Find competitors.
  • Understand how Google is categorizing your site.

AROUND(X)

Limit results to pages that contain search words within X words of each other. Useful for finding quotes and song lyrics you don’t quite remember, but not much else. Google will bold the phrases it thinks you are looking for, not just the search words. (Note: It defines a range with a max of X, not just X.)

(Image source)

Use to:

  • Find quotes you only vaguely remember.
  • Find official statements/case studies/research that back up a point you want to make.

Basic Search Operators

Google’s basic search operators help filter the results you get from your search.

You should be familiar with every single one of these, so consider this a review, not a lesson. (As such the descriptions will be brief and there are no screenshots to explain.)

“”

Putting your search term in quotes initiates an exact match search for that phrase. The exact words in that exact order have to be on the page or. Using it on single words excludes synonyms and related words.

Example – “Elon Musk”

AND

Google will search for results related to both/all terms that you’ve typed in the search field. Typically Google’s algorithm will correctly estimate whether it’s a phrase search or multiple separate terms, making AND mostly redundant.

Example – seo AND content

The hyphen helps you exclude words from your search queries. For example, you can search for “SEO California” but exclude “LA” if you don’t want results from that city.

Example – “SEO California -Los -Angeles -LA”

*

The asterisk tells Google to “fill in the blank”. Similar to the more advanced AROUND(X) but you don’t specify the max length of a phrase. Like AROUND(X) it can be useful for finding quotes and phrases.

Example – Elon * Tesla

()

Brackets group together terms or search operators to help structure an advanced search.

Example – allinurl: SEO (Los Angeles OR San Diego OR San Francisco).

OR / |

OR or | tells Google a certain word in the query can be interchanged for another. Typically best used with brackets like in the example above.

Example – Musk OR bezos

$ / €

This operator helps you search for products by price.

Example – iPhone 8 Plus 400$

#..#

Two numbers with two dots in between tells Google to return searches for stories within that year range.

Example – ted talks 2016..2020

Google Content / Card Operators

Google and SEO sites classify these as search operators. But, they interact with Google’s own content/function and don’t necessarily trigger an internet search.

  • Define:
  • Cache:
  • Weather:
  • Stocks:
  • Map:
  • Movie:
  • In / To

They might not be useful for research purposes, but understanding is a piece of the puzzle having a holistic understanding of Google search.

The Retired! Officially Deprecated/Dysfunctional Search Operators

These search operators no longer work. Some have officially been discontinued, and others were attached to Google properties that have since been shut down.

Old school SEOs will fondly remember this one. In the past, you could use the link: operator to find pages linking to a specified URL. Google officially discontinued this operator back in 2017.

Other Deprecated Search Operators:

  • +
  • ~
  • inpostauthor:
  • allinpostauthor:
  • inposttitle:
  • info:
  • daterange:
  • phonebook:
  • #
  • blogurl:
  • inanchor:
  • allinanchor:
  • loc:placename
  • location:

Google is continually working on new things and discarding old projects. So don’t expect the list above to stay the same for very long.

They typically dispense of advanced and rarely used search operators without any prior warning at all, so make sure you get the most out of them while you still can.

Quickly Gauge Competitiveness Of Long-Tail Keywords

For over 10 years we’ve known that the long tail is actually the bigger piece of the pie.

More than 50% of searches are 3 words or longer.

60% of Google searches are made for queries that are not even in the top 1 BILLION most popular ones.

Let that sink in.

As a result, continually finding and capitalizing on the long-tail is key to the success of any SEO.

Sometimes you find yourself thinking of a keyword opportunity when you least expect it.

Maybe you’re eating lunch, or in the shower, or out in the park on a stroll.

Google makes it simple for you to gauge competitiveness for specific terms with the operator “allintitle”.

For example, let’s say you had a new content idea and you wanted to target the phrase “SEO small business San Diego”. You could quickly do an allintitle search.

(image source)

The results tell you that there are already 100 websites that have a dedicated page to this search term.

A Google search like this can be a useful indicator to quickly qualify keywords before you write them down into your content plan.

If you are looking for more complete insights into competitive metrics, SpyFu comes to the rescue..

We recently covered competitive analysis on the blog, and how you can use the tools we provide to know everything about your competition.

If you need help finding keyword ideas, we can also help with that.

Long-tail keywords are an integral part of SEO strategy, and while doing an operator qualified search is good for quick insights, it doesn’t go as in-depth as our tools.

Find Statistics & Research To Level Up Your Content

76.7 million pieces of content were published in February alone on WordPress.com blogs. That’s more than 2,7 million a day, and it’s not even the entire internet.

This simple statistic shows you the most important thing about content; there’s too much of it.

And it’s confusing the end users. Trust in online reviews decreased significantly from 2015-2018. It declined from 31% who unequivocally believed in all reviews in 2015, down to 19% in 2018.

This decline was likely caused by the incredible increase in Amazon Associates and other affiliate websites.

These sites often have fake or dubious reviews, and this has impacted the reputation of the web as a whole. Bounce rates for many sites are increasing as it gets harder to gain user trust and attention.

But you need to get it if you want to conquer the top of Google SERPs. Results in the top 3 tend to have a lower than 45% bounce rate.

There’s too much content out there, and people are suffering from information overload. And people have less trust in internet content as there is more of it and they recognize less.

Why should they read yours?

How do you pique interest and gain trust in one move?

How can you reduce bounce rates with the content itself?

Statistics from a reliable source. Borrowed trust.

When you read this section of the post, the first thing you saw was a statistic sourced to the blog giant WordPress. If anyone has reliable data on the internet and content, it’s them.

So I borrowed their trustworthiness to level up my content.

Google makes it easy to do the same for any topic.

Specify the trustworthy site you want to source research to when you search for statistics.

(image source)

You can even search through multiple sources at once using brackets and |.

(image source).

Using this combination lets you find the combination of research and source that you want.

Statistics alone are no longer enough.

A reliable, interesting statistic, however, can help take your content to the next level.

Find Glaring Indexation Errors & Other SEO Issues

In a recent SEO study, 175 million websites were checked, and they found 300 million SEO errors. Almost 10% of the sites had issues with duplicated content or canonical tags.

Translation: Most websites have SEO errors, even with increased spending on SEO and content marketing.

Even Apple has pages on HTTP despite HTTPS being an official ranking factor for crying out loud. (And indexed pages for discontinued services.)

(image source).

Sometimes the big dedicated budget can be the problem.

Because companies now have separate content teams in different departments, it can be hard to coordinate and make sure everything is up to snuff.

Even the most profitable company on the planet makes mistakes here.

If just throwing money at this issue was enough, Apple wouldn’t have it.

One easy step you can take to find and fix insecure pages is to search for “site:YOURSITE.com -inurl:https.”

That is exactly how I quickly found an HTTP page on apple.com.

(image source)

Another common issue is double indexing.

Again, the site: operator comes to the rescue.

Check for duplicate content with Google site search.

Quickly search through your site using content that often ends up getting duplicated.

Common offenders:

  • Product descriptions.
  • Case studies used on multiple pages.
  • Long CTAs with short unique content on various pages.

A quick search for duplicate product entries for sennheiser.com shows that they are in the clear.

(image source).

If you work with clients that have big content budgets, or large ecommerce sites, it’s important to do these kinds of checks regularly.

You can even teach non-SEO members of the team to use Google Search operators to do these kinds of tests.

That way you can effectively share the responsibility and improve the organizations SEO as a whole.

High-quality backlinks are still one of the most reliable ranking factors out there.

In a 2018 study, more Backlinks still had the strongest correlation with higher rankings compared to any other factor. On average, the 1st result had over 700% the number of backlinks of result 10. And over 300% the amount of referring domains.

Translation: a diverse backlink portfolio is still incredibly important in 2020.

But backlinks don’t just appear out of thin air.

Buying them isn’t an option (Google more than frowns upon this), and people don’t just hand them out for free either.

You have to do your research.

Maybe you even use some basic search operators to help you already.

But some advanced combinations can speed up your search dramatically.

If you combine intitle: with inurl: you can often eliminate 100% of the fluff from search results, and find resource/link pages that you need.

(Note: Allin operators tend not to play nicely together, so stick to in.)

Screenshot of example search on Google.

You can also quickly find authority sites who have done reviews or comparison posts that don’t include your service or product.

This can be done using a combination of OR and removing your own brand names with the hyphen -.

For example: “laptop vs (macbook OR hp OR Huawei) -dell”.

Google OR search operator example

Example search on Google.

This phrase would help an SEO or content manager at dell quickly identify opportunities in the tech blogosphere.

Of course, site: also comes in handy here, as you can check whether or not industry websites have covered your products yet.

All in all, Google is an excellent tool for this, but it can be very time consuming to do the checking and ideation manually.

SpyFu helps you identify backlink opportunities with much less sweat required.

Conclusion

While SEO tools and APIs are getting more and more sophisticated, it never hurts to go back to our roots as SEOs.

By using the Google search algorithm yourself, you get first-hand experience as a consumer, whilst also working on fixing SEO problems for yourself, or your client.

Sometimes the best ideas come to us at the worst times, and by learning to do the basics with only Google, you have the ability to instantly check & improve your SEO from the comfort of your search engine.

Still, the toolbox of SEOs needs to include more than just the operators Google provide.

If you need more than just the basics, you can try SpyFu risk-free for 30 days.


Links mentioned in the video:

Zac Harris

Zac Harris

Director of SEO at Spyfu.com. Data lover, taco expert and SEO ninja.

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