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Please Notes: These Results Are For Smartphone Devices.

According to the survey, this was the hierarchy of near me query categories:

  • Local Food — 84 percent
  • Local Entertainment — 56 percent
  • Local Banking — 50 percent
  • Local Apparel — 41 percent
  • Local Persona care — 38 percent

 For retail-specific lookups, smartphone shoppers were doing the following:

  • Product research — 63 percent
  • Price comparisons — 62 percent
  • Search for coupons/deals — 56 percent
  • Store hours — 54 percent
  • Store locations — 52 percent

 In terms of this retail search category, mobile consumers were looking for:

  • Specific store/retailer — 48 percent
  • Product category nearby — 29 percent
  • Specific brand nearby — 23 percent
  • Specific store/retailer — 48 percent
  • Product category nearby — 29 percent
  • Specific brand nearby — 23 percent

 

Here’s what you can do to take advantage of this trend and rank on page for “Near Me” phrases.

Take the “Key Phrase” (Near Me + Chiropractor) or whichever niche your client is in.

Create individual pages with “NEAR ME” in the headline of all your pages.  Make sure those

pages are 100% mobile friendly.

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