Google’s John Mueller has been telling some SEOs over the past day or so that they are focusing too much on links. He said it twice within a few hours of each other to different SEOs on Twitter.
Here are those tweets:

You focus too much on backlinks 🙂
— 🍌 John 🍌 (@JohnMu) January 22, 2019

You focus too much on links, imo — I’m glad that we use 100s of factors in our crawling, indexing, and ranking algorithms.
— 🍌 John 🍌 (@JohnMu) January 22, 2019
Do you think Google wants SEOs to focus on maybe content over links?
Forum discussion at Twitter.

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