Update: Google has made updates to their keyword tool to prevent these keywords to be added to your campaigns despite Google not allowing you to advertiser for those campaigns.
Last night, big news came out that Facebook allows advertisers to reach Jew haters via ProPublica. It technically isn’t just Facebook, anyone can try to buy keywords to target Jew Haters on Google – well, maybe.
The Facebook article said you can target 2,300 people on their social network that expressed interest in the topics of “Jew hater,” “How to burn jews,” or, “History of ‘why jews ruin the world.” Well, I was able to trigger something similar in Google’s keyword planner tool in AdWords.
I was able to get keyword ideas and search volume data for “how to burn Jews” and many others like “gas the Jews.” Here is the gas the Jews one:

Here is the chart showing the search volume:

Joshua Berg showed how he loaded some of these up to his AdWords campaign:

Re: This story on FB allowing anti-Semitic ad targeting https://t.co/zR31joq02l I just tried & Google seems to let you target the same terms pic.twitter.com/HDIMZQTf7x
— Joshua Benton (@jbenton) September 14, 2017
Google PR rep Anaik von der Weid responded on Twitter saying that Google will filter ads out like this in the core search results, so the ads won’t run.

Thanks for pointing this out. AdWords filters out these queries so no ads will appear. (The screenshots show 0 clicks, 0 impressions.)
— Anaik von der Weid (@anaikw) September 15, 2017
She did admit that the Google Keyword Planner tool likely should not be suggesting such keywords in the first place:

But keyword planner shouldn’t make these suggestions. Looking into it.
— Anaik von der Weid (@anaikw) September 15, 2017
I personally did not try to buy any of these keywords but it will be interesting to see the response from Google on this as well.
Forum discussion at Twitter.
Update: Here is a statement from Google on this matter:

Here’s our statement today about AdWords keywords suggestions. pic.twitter.com/wmIGdNi3a4
— Google AdWords (@adwords) September 15, 2017

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