Back in 2016 Google enabled you to see emojis in the search results if that was your intent when searching. Previous, they banned them from showing up but promised not to penalize for using them. In any event, it is now rare to see emojis in the Google search results, unless you specifically search for emojis in Google.
So when Dayne Richards shared with me on Twitter a search result for a query [autographed baseballs] returned a baseball emoji for one of the search results snippets, I was a little surprised.
Personally, I cannot replicate the emoji from coming up in any device or browser I try. But he was able to bring it up:
I love emojis but they can pollute the search results and some publishers were really taking advantage of them.
So I liked Google’s approach to only show them when people specifically wanted to see them in the search results.
Forum discussion at Twitter.