A few weeks ago I spotted a thread at the Local Search Forums where someone shared a new user interface for the Google My Business Dashboard or a newsih business being verified in GMB. Now Google kind of gamifies the process of completing your Google My Business profile with incentives.
You can click “Unlock your plan” by adding a cover photos, uploading business photos, adding your hours, viewing your analytics, adding a business description, checking your listing on Google Maps and by downloading the app.
Here are screen shots:

Andy Simpson just spotted this the other day as well:

🧐I just had to re-verify a GMB listing and had GMB recommending a plan of attack for my business!”Complete your recommended tasks to reach your goals on Google”- quite nice I thought! 👍🏻Probably not new, but worth a share! #localseo #SmallBiz @GoogleMyBiz pic.twitter.com/JvLtVcano9
— Andy Simpson 🔍 (@ndyjsimpson) March 11, 2019
Forum discussion at Local Search Forums and Twitter.

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