When Google My Business first launched messaging within the platform, they said they would measure the response time and then show a notification to your customers who are about to message you about the typical wait time.
Well, now Google is showing those wait times for some businesses that have their messaging feature turned on. Here is a screen shot from Ben Fisher who posted it on Twitter:
So now the customers know that sometimes messaging a business will not lead to an immediate response.
This is what I wrote when it first launched:
Eventually, Google will show the customer the approximate wait time for the time it takes that business to reply to messages on average:
Cool to see the notice live for searchers now.
Forum discussion at Twitter.