Gary Illyes from Google said at the State of Search conference the other day that you are better off having comments and reactions to your content directly on your site than on third-party sites, like social networks.
Many blogs and news sites have removed comments completely, telling people to engage with their stories over Facebook, Twitter and other social networks. But that content and engagement is done off of your site, which does not directly help your site in terms of content factors and potentially more links to your story due to the comments on the site.
Gary Illyes said that comments are better on-site for engagement signals for SEO than moving to social. Here is a tweet covering that statement:
Comments are better on-site for engagement signals for SEO than moving to social. Via @methode #StateofSearch
— Alan Bleiweiss (@AlanBleiweiss) October 10, 2017
Google has said this before, saying community through comments helps with rankings. Of course, the comments have to be value add, helpful and fun to read.
Forum discussion at Twitter.
This post was scheduled to go live today but was written earlier – I am currently offline today.