Sergey Alakov spotted another new feature, this one on the Google AdWords end where Google is testing showing the phone number next to the click to message or click to text feature.
I was not sure if it was new, but Ginny Marvin said she thinks it is new and Google is constantly testing new features. Sergey posted a screen shot on Twitter:

As you can see, the phone number is visible directly in the click to text extension. It even puts a one liner next to it.
Forum discussion at Twitter.

Call Now ButtonCall Now!