Google is back at it, testing large images in their search ads. Glenn Gabe posted about this on Twitter on Friday and Search Engine Land received a comment from Google on it. Google has done this for automative ads starting in 2016 but they started testing large images for search ads back in 2013.
Here is the mobile search ads unit with large images from Friday:

Here are more images from Glenn:

Saw this crazy-immersive ad yesterday from Nike. 6 images that I could swipe through with the ability to launch a full page with those images. Not sure I’ve seen that before. @GinnyMarvin Have you seen this? pic.twitter.com/Aa9P8ZLZHA
— Glenn Gabe (@glenngabe) February 22, 2019
Let’s not forget what Google said back in 2005 on their blog, and I quote “There will be no banner ads on the Google homepage or web search results pages. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever.”
Forum discussion at Twitter.

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