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Google Ads has created a new workflow that informs advertisers of the ideal campaign types for specific business goals.
After opening the workflow, advertisers can select their goal and Google Ads will display the matching campaign types.
Simply click on campaign type to begin creating it. It’s as easy as that.

Here is a complete list of advertising goals and corresponding campaign types included in the workflow.
Goal: Sales
Campaign types: Search, Display, Shopping

Goal: Leads
Campaign types: Search, Display, Shopping, Video

Goal: Website traffic
Campaign types: Search, Display, Shopping, Video

Goal: Product and brand consideration
Campaign types: Display, video

Goal: Brand awareness and reach
Campaign types: Display, Video

Goal: App promotion:
Campaign type: Universal App

Google Ads will also surface other relevant suggestions based on advertising goals, when applicable.
Other suggestions may include campaign subtypes, ad formats, ad extensions, and bidding focus.

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