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Facebook will no longer be releasing limited-time reaction buttons, which people could use in place of standard reactions or the like button.
So those who have been waiting for Facebook to release a ‘pride’ reaction to commemorate Pride month won’t be getting one this year.
Last year, during the month of June, Facebook rolled out a rainbow pride flag that people could use to react to posts and/or comments.
Facebook has done this several times before. A purple flower reaction button was available for Mother’s Day in 2016 and 2017. The company also released custom reaction buttons in 2016 to commemorate Star Trek’s 50th anniversary.
This year Facebook did not release a purple flower for Mother’s Day, and appears to have no intention to release a Pride flag for the month of June.
Lisa Stratton, a Facebook spokesperson, tells Business Insider:

“We are no longer doing custom reactions for major holidays or moments in culture.”

In place of the custom reaction, Facebook is commemorating Pride month in other ways. This includes custom profile picture frames, backgrounds for text posts, along with filters and stickers for use in Messenger and the Facebook camera.
These Pride-themed additions to Facebook will be available for the entire year, not just the month of June.
Instagram, which is owned by Facebook, will have a type of Pride reaction that can only be used in live stories. Instagram also has Pride stickers, which have always been available to use in stories.
So there will still be plenty of rainbow pride to be found on Facebook properties this year, just not in the form of reaction buttons.

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