Digital Marketing Tips
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If you’re a local business, optimize for the Local Map Pack
You'll be as familiar with the "Local Pack" as you are with the featured snippet, if not more. The Local Pack feature shows Google Maps results, reviews, open hours, and a physical address. The local pack changes based on your searchers' location. For instance,...
A Complete Guide to Google Maps Marketing
Ensuring that your business shows up in Google Maps is paramount to long-term viability. Prospective customers are often skeptical of businesses with little or no online presence. Fortunately, Google Maps provide one of the easiest and fastest ways to get online....
HAVE YOU CHECKED THE AUTOMATED ADS TOOL ON FACEBOOK YET?
A new Automated Ads tool was announced by Facebook recently. The social networking site claims it to be of great help in creating result driven ads. The Tool Will Have Following Features: Suggestions to create up to 6 different versions of your ad.Call-to-action...
You Measure SEO success by
Measuring SEO Success If you measure SEO success by the progress on a to-do list, you are doing it wrong. At the end of the day, we want to be judged by one thing – the results we provide. It helps if everyone agrees on what success looks like in the...
Daily Search Forum Recap: April 8, 2019
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google Search Console Performance Report Discover Feed DataGoogle Discover, formerly the...
Google is Fixing a Technical Issue Causing Pages to be Deindexed by @MattGSouthern
Google is working on fixing a widespread technical issue that has led to web pages getting removed from Google’s index. Webmasters and SEOs have been affected by this issue since this past Thursday. Google didn’t officially acknowledge there was an issue until...
New Chrome Feature May Hurt Publisher Revenues by @martinibuster
Google informally announced a new feature coming to Chrome. It will allow lazy-loading images and iframes with an HTML attribute, no JavaScript required. It will improve the user experience, which is good for publishers and site visitors. But there is also a potential...
Google Search Console Performance Report Discover Feed Data
Google Discover, formerly the Google feed, is a great source of traffic for many web sites. But there is no real good way to see in Google Search Console or Google Analytics how people are finding your web site via Google Discover. Well, that looks like it may change...
Google Tests More Graphical Google My Business Dashboard
Google is experimenting with a new dashboard for the Google My Business section. The new dashboard shows larger cover images and photos that you can change for your business. Andy Simpson spotted this change and posted the following screen shot on Twitter: I...
Google Algorithm Update Tools Going Off – Is It A False Alarm?
The automated tracking tools that look for Google search algorithm updates and large ranking changes are going wild over the weekend. I personally think it may be a false alarm. Why? Well, with Google dropping tons of pages from their index by accident, it can cause...
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