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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Google Halloween Ranking Update: Possible Targeted Update Yesterday?Yesterday, on Halloween, I saw a some chatter within the industry around significant ranking changes in Google’s search results. The thing is, the complaints are not widespread but there are a nice number of complaints in the SEO communities. I am thinking this is a niche targeted update, impacting a specific tactic or vertical – but it is way too early to know the specifics.
Google Structured Data Testing Tool Uses Neutral Crawler; Mostly DesktopGoogle has a said that when the Google Structured Data Testing tool accesses a site, it uses a neutral crawler in terms of desktop versus mobile. It depends on what the site serves by default and John Mueller said, it probably will serve Google the desktop version.
Googlers Disagrees About Removing vs Improving Content For Google Ranking BenefitFor past few years, we have heard Google suggest that it is better to improve content and not remove content that is low quality. We also heard Google say removing content also works improve overall site quality. Which is it? The answer is that it is a debate and what is feasibly practical for the webmaster.
Google Wants SEOs To Tell Them How They Can Do Better With Search Results SnippetsDanny Sullivan posted a bit of a cryptic tweet last night, asking SEOs how they want the search results listings to appear, what controls they want, things they dislike, etc. He wrote “We’re curious about what’s top-of-mind in your hopes and dreams about how Google displays listings. More control over titles? Sitelinks? Things we don’t do that you’d want? What you’d do with markup or other ways to help?”
Google My Business Removes Addresses From Some Service Area BusinessesGoogle seems to have dropped some the addresses from Google My Business listings for service area businesses. It seems like some businesses that set a service area in their accounts would see their addresses disappear from the Google My Business console.
Google Opens Googleland on GoogleweenGooglers really get into Halloween and the number of photos and videos of them dressing up, the pumpkins, the cakes and food are simply impossible to all share here. But Google seemed to have opened
Other Great Search Forum Threads:
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Promotion Building
Local & Maps
Mobile & Voice
SEO
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