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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Search Buzz Video Recap: Google & Bing Search Ranking Changes, Query Dependent Rankings, CTR & MoreThis week, we covered both a possible Google search and Bing search algorithm update. Bing said only a few people at Bing really understand how core ranking works there…
Bing: Only Few People At Bing Understand How Core Ranking WorksFrédéric Dubut from the Bing search team posted on Twitter about the CTR spectacle but in that he said a statement that said “Even within Bing there are relatively few people who truly understand how core ranking works.”
Nope. Google Does Not Use CTR For Core Search RankingsI am so so so tired of covering this topic, we’ve covered it for well over a dozen years and I just covered it a week or so ago. Google doesn’t use CTR, click through data, to rank their search results. But of course, Google posted something that is driving huge confusion again around the topic.
Study: Google Featured Snippets Are More Consistent Than I ThoughtThe folks at RankRanger came out with a study around Google’s featured snippets that shows that on average a featured snippet from a specific site will only be swapped out with a different site but it is rare for it to be swapped out to a third site. Even more, the dominant URL will show 77% of the time, as opposed to the second URL. This all means to me that featured snippets and their placements are more consistent than I thought.
Google Adjusts Algorithms For Categories Of Queries But Not For IndustriesGoogle’s John Mueller addressed a long time topic of interest in the SEO industry around does Google have specialized ranking algorithms for different industries, niches, categories and so on or not. So for the adult industry, or pharmaceuticals, health, finance, etc – does the algorithm work differently. John said Google doesn’t think about it that way, they look from the query – not the industry.
Google Updates Hotel Reviews ExperienceKara from Google announced in the Google My Business Help forums that they’ve updated how reviews work for hotels within the desktop search results. “We’ve updated how Reviews look for hotels on Desktop Google Maps. Now, Desktop Google Maps displays reviews from both Google users and third-party providers (from TrustYou),” she said.
Google Face PaintingSome time ago, the Google Tel Aviv office in Israel had a face painting company come in and do face painting for the staff. Here are some photos from the event that I found on Instagram.
Other Great Search Forum Threads:
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Promotion Building
Local & Maps
Mobile & Voice
SEO
PPC
Search Features

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