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Need More Security Clients in Delray Beach, Florida

Are you struggling to get new clients for your Security Guard Business, but it’s just not happening fast enough?

There’s a lot of Security Competition in Your Area.

Competition is everywhere.

Boca Raton FL
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Delray Beach FL
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Pompano Beach FL
West Palm Beach FL

I CAN HELP

“Imagine Closing 1-2 or 3 New Security Contracts every month. Possibly earning you hundreds of thousands $$$ extra each year. For about as much as a regular Armed Guard?”

If you got new security contract clients every month, What new doors of freedom would open? Would that mean more admiration at home? Allow you to breath more easily? Allow you to compete for bigger contracts?

My name is Matt Johnson and I help security Guard Companies get New Clients every month.

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This Could Be You! 

You’ve already been to my website. It cost nothing to call me ..

(757) 620 6819

Ask for Matt.

SEO Tips for Security Guard Companies

SEO Tips for Security Guard Companies

It’s 2020, Google is still the undisputed king of Search Engines. (92.95% worldwide market share as of November 2019.)

Knowing how Google works and how to get a better ranking in the Google SERPs is what puts food on the table of 99% of SEO professionals. Even then, Google holds a few mysteries with SEOs, especially when it comes to using Google’s advanced search operators. Here’s the most important part…

You could use them to do your job more efficiently.

For example: When gauging the amount of content dedicated to a specific topic, you can quickly filter out 90% of simple mentions.

With just one advanced operator you go from 772 million results:

To a much more specific 61.5 million.

And this is just scratching the surface of the power of Google’s search operators.

You might also be interested in advanced keyword research. Get the same hyperfocus in a keyword search that you do with search operators.

How to Accomplish More with Search Operators

This full article will cover advanced tactics, why you’d use them, and how to put them into action. Look for some of those special angles listed just below the video.

You can also reference this video for more common practical uses of search operators and how you’d put them into action.

Any links mentioned during the video won’t be in the description, but will instead be at the end of this article.

You can scroll through the article or use these links to jump ahead to specific things you can do with Google Search Operators:

  1. Find internal duplicate content and other indexation errors
  2. Find news results from certain sources to spice up your content
  3. Find pages that contain certain keywords
  4. Find quotes and force accurate results for long-tail keywords
  5. Find direct competitors
  6. Find original research, statistics and case studies on a certain topic
  7. Find out how Google is categorizing your site
  8. Find backlink and content opportunities
  9. Quickly gauge the competitiveness of long-tail keywords
  10. Find sites that have a specific keyword in their URL

Google Advanced Search Operators

In this industry, we can safely assume that you probably know your way around Google already. That’s why we’ll start with the advanced operators.

These operators help you navigate specific websites, or narrow your search in ways most laymen don’t need to do.

Site:

Limit your search to a single site.

You can do a general search and quickly check if your indexed pages match up with your own database.

(If we use this for our own site, we see that roughly 1,490 results show up.)

Use to:

Source:

The sister operator of site. Allows you to choose a specific source in Google News. (Useful if you have to cite specific news sources when you write news pieces.)

Use to:

  • Source news pieces to reliable sites.
  • Find quotes and tidbits to spice up your content.

Intext:

Intext tells Google that you want results where the text appears in the body of the page. (If the text appears in the title, but not the body text, it won’t be returned as a result. Since it virtually functions the same as a normal Google result, there aren’t many advanced uses. We kept it in the list to contrast it against this next operator “Allintext.”

Example – intext:airpods

Allintext:

Basically the same as intext, but every word in the query has to be in the body text of a page. Otherwise, Google does not include it in results. Essentially functions as using “ ” quotes on individual words.

Use to:

  • Find quotes.
  • Force accurate results for long-tail keywords.

Example – allintext:airpods 2

Intitle:

Intitle tells Google that you only want results where pages include the search term in their meta title tag. This operator helps you understand how many pages target a particular search phrase.

Use to:

Example – intitle:samsung

Allintitle:

Same as intitle, but ensures every word in the query is in the title meta tag of all results.  If you sold airpods on your ecommerce site you could use this operator to find other websites that have ‘airpods’ in their titles.  This is a quick and easy way to spot your direct competition.

(Image source)

Use to:

Inurl:

Like with Intitle & Intext, Google will only return results where the search words are included in the URL. This will often drastically reduce search volume and can be handy for finding potential direct competitors.

(Image source)

Use to:

  • Find direct competitors.
  • Filter out bad results.
  • Find backlink opportunities.

Allinurl:

All words included in the search query must be in the URL to become a result. For long search phrases, this often returns only a handful or no results at all.

Use to:

  • Filter out bad results for popular topics.

Example – allinurl:apple airpods

Filetype:

Filetype: tells Google to return only results of, you guessed it, a specific type of file. It is useful when looking for research, which is often in PDF or other document file formats, rather than HTML.

(Image source)

Use to:

  • Quickly find original research, statistics and case studies on a certain topic.

Related: is an operator that helps you find sites related to a specified URL. Using it is an illuminating look into how Google categorizes your website and your competitors.

For example, if we take a look at the results for airbnb.com, it returns the usual SEO suspects, but also some peripheral competitors for attention.

(Image source)

Obviously, Airbnb’s two biggest competitors VRBO and Homeaway made the cut, but there’s something else. A more generalist booking website is listed as well. So from that, we learn that Google understands the categorical hierarchy of SEO inside of online travel.

Use to:

  • Find competitors.
  • Understand how Google is categorizing your site.

AROUND(X)

Limit results to pages that contain search words within X words of each other. Useful for finding quotes and song lyrics you don’t quite remember, but not much else. Google will bold the phrases it thinks you are looking for, not just the search words. (Note: It defines a range with a max of X, not just X.)

(Image source)

Use to:

  • Find quotes you only vaguely remember.
  • Find official statements/case studies/research that back up a point you want to make.

Basic Search Operators

Google’s basic search operators help filter the results you get from your search.

You should be familiar with every single one of these, so consider this a review, not a lesson. (As such the descriptions will be brief and there are no screenshots to explain.)

“”

Putting your search term in quotes initiates an exact match search for that phrase. The exact words in that exact order have to be on the page or. Using it on single words excludes synonyms and related words.

Example – “Elon Musk”

AND

Google will search for results related to both/all terms that you’ve typed in the search field. Typically Google’s algorithm will correctly estimate whether it’s a phrase search or multiple separate terms, making AND mostly redundant.

Example – seo AND content

The hyphen helps you exclude words from your search queries. For example, you can search for “SEO California” but exclude “LA” if you don’t want results from that city.

Example – “SEO California -Los -Angeles -LA”

*

The asterisk tells Google to “fill in the blank”. Similar to the more advanced AROUND(X) but you don’t specify the max length of a phrase. Like AROUND(X) it can be useful for finding quotes and phrases.

Example – Elon * Tesla

()

Brackets group together terms or search operators to help structure an advanced search.

Example – allinurl: SEO (Los Angeles OR San Diego OR San Francisco).

OR / |

OR or | tells Google a certain word in the query can be interchanged for another. Typically best used with brackets like in the example above.

Example – Musk OR bezos

$ / €

This operator helps you search for products by price.

Example – iPhone 8 Plus 400$

#..#

Two numbers with two dots in between tells Google to return searches for stories within that year range.

Example – ted talks 2016..2020

Google Content / Card Operators

Google and SEO sites classify these as search operators. But, they interact with Google’s own content/function and don’t necessarily trigger an internet search.

  • Define:
  • Cache:
  • Weather:
  • Stocks:
  • Map:
  • Movie:
  • In / To

They might not be useful for research purposes, but understanding is a piece of the puzzle having a holistic understanding of Google search.

The Retired! Officially Deprecated/Dysfunctional Search Operators

These search operators no longer work. Some have officially been discontinued, and others were attached to Google properties that have since been shut down.

Old school SEOs will fondly remember this one. In the past, you could use the link: operator to find pages linking to a specified URL. Google officially discontinued this operator back in 2017.

Other Deprecated Search Operators:

  • +
  • ~
  • inpostauthor:
  • allinpostauthor:
  • inposttitle:
  • info:
  • daterange:
  • phonebook:
  • #
  • blogurl:
  • inanchor:
  • allinanchor:
  • loc:placename
  • location:

Google is continually working on new things and discarding old projects. So don’t expect the list above to stay the same for very long.

They typically dispense of advanced and rarely used search operators without any prior warning at all, so make sure you get the most out of them while you still can.

Quickly Gauge Competitiveness Of Long-Tail Keywords

For over 10 years we’ve known that the long tail is actually the bigger piece of the pie.

More than 50% of searches are 3 words or longer.

60% of Google searches are made for queries that are not even in the top 1 BILLION most popular ones.

Let that sink in.

As a result, continually finding and capitalizing on the long-tail is key to the success of any SEO.

Sometimes you find yourself thinking of a keyword opportunity when you least expect it.

Maybe you’re eating lunch, or in the shower, or out in the park on a stroll.

Google makes it simple for you to gauge competitiveness for specific terms with the operator “allintitle”.

For example, let’s say you had a new content idea and you wanted to target the phrase “SEO small business San Diego”. You could quickly do an allintitle search.

(image source)

The results tell you that there are already 100 websites that have a dedicated page to this search term.

A Google search like this can be a useful indicator to quickly qualify keywords before you write them down into your content plan.

If you are looking for more complete insights into competitive metrics, SpyFu comes to the rescue..

We recently covered competitive analysis on the blog, and how you can use the tools we provide to know everything about your competition.

If you need help finding keyword ideas, we can also help with that.

Long-tail keywords are an integral part of SEO strategy, and while doing an operator qualified search is good for quick insights, it doesn’t go as in-depth as our tools.

Find Statistics & Research To Level Up Your Content

76.7 million pieces of content were published in February alone on WordPress.com blogs. That’s more than 2,7 million a day, and it’s not even the entire internet.

This simple statistic shows you the most important thing about content; there’s too much of it.

And it’s confusing the end users. Trust in online reviews decreased significantly from 2015-2018. It declined from 31% who unequivocally believed in all reviews in 2015, down to 19% in 2018.

This decline was likely caused by the incredible increase in Amazon Associates and other affiliate websites.

These sites often have fake or dubious reviews, and this has impacted the reputation of the web as a whole. Bounce rates for many sites are increasing as it gets harder to gain user trust and attention.

But you need to get it if you want to conquer the top of Google SERPs. Results in the top 3 tend to have a lower than 45% bounce rate.

There’s too much content out there, and people are suffering from information overload. And people have less trust in internet content as there is more of it and they recognize less.

Why should they read yours?

How do you pique interest and gain trust in one move?

How can you reduce bounce rates with the content itself?

Statistics from a reliable source. Borrowed trust.

When you read this section of the post, the first thing you saw was a statistic sourced to the blog giant WordPress. If anyone has reliable data on the internet and content, it’s them.

So I borrowed their trustworthiness to level up my content.

Google makes it easy to do the same for any topic.

Specify the trustworthy site you want to source research to when you search for statistics.

(image source)

You can even search through multiple sources at once using brackets and |.

(image source).

Using this combination lets you find the combination of research and source that you want.

Statistics alone are no longer enough.

A reliable, interesting statistic, however, can help take your content to the next level.

Find Glaring Indexation Errors & Other SEO Issues

In a recent SEO study, 175 million websites were checked, and they found 300 million SEO errors. Almost 10% of the sites had issues with duplicated content or canonical tags.

Translation: Most websites have SEO errors, even with increased spending on SEO and content marketing.

Even Apple has pages on HTTP despite HTTPS being an official ranking factor for crying out loud. (And indexed pages for discontinued services.)

(image source).

Sometimes the big dedicated budget can be the problem.

Because companies now have separate content teams in different departments, it can be hard to coordinate and make sure everything is up to snuff.

Even the most profitable company on the planet makes mistakes here.

If just throwing money at this issue was enough, Apple wouldn’t have it.

One easy step you can take to find and fix insecure pages is to search for “site:YOURSITE.com -inurl:https.”

That is exactly how I quickly found an HTTP page on apple.com.

(image source)

Another common issue is double indexing.

Again, the site: operator comes to the rescue.

Check for duplicate content with Google site search.

Quickly search through your site using content that often ends up getting duplicated.

Common offenders:

  • Product descriptions.
  • Case studies used on multiple pages.
  • Long CTAs with short unique content on various pages.

A quick search for duplicate product entries for sennheiser.com shows that they are in the clear.

(image source).

If you work with clients that have big content budgets, or large ecommerce sites, it’s important to do these kinds of checks regularly.

You can even teach non-SEO members of the team to use Google Search operators to do these kinds of tests.

That way you can effectively share the responsibility and improve the organizations SEO as a whole.

High-quality backlinks are still one of the most reliable ranking factors out there.

In a 2018 study, more Backlinks still had the strongest correlation with higher rankings compared to any other factor. On average, the 1st result had over 700% the number of backlinks of result 10. And over 300% the amount of referring domains.

Translation: a diverse backlink portfolio is still incredibly important in 2020.

But backlinks don’t just appear out of thin air.

Buying them isn’t an option (Google more than frowns upon this), and people don’t just hand them out for free either.

You have to do your research.

Maybe you even use some basic search operators to help you already.

But some advanced combinations can speed up your search dramatically.

If you combine intitle: with inurl: you can often eliminate 100% of the fluff from search results, and find resource/link pages that you need.

(Note: Allin operators tend not to play nicely together, so stick to in.)

Screenshot of example search on Google.

You can also quickly find authority sites who have done reviews or comparison posts that don’t include your service or product.

This can be done using a combination of OR and removing your own brand names with the hyphen -.

For example: “laptop vs (macbook OR hp OR Huawei) -dell”.

Google OR search operator example

Example search on Google.

This phrase would help an SEO or content manager at dell quickly identify opportunities in the tech blogosphere.

Of course, site: also comes in handy here, as you can check whether or not industry websites have covered your products yet.

All in all, Google is an excellent tool for this, but it can be very time consuming to do the checking and ideation manually.

SpyFu helps you identify backlink opportunities with much less sweat required.

Conclusion

While SEO tools and APIs are getting more and more sophisticated, it never hurts to go back to our roots as SEOs.

By using the Google search algorithm yourself, you get first-hand experience as a consumer, whilst also working on fixing SEO problems for yourself, or your client.

Sometimes the best ideas come to us at the worst times, and by learning to do the basics with only Google, you have the ability to instantly check & improve your SEO from the comfort of your search engine.

Still, the toolbox of SEOs needs to include more than just the operators Google provide.

If you need more than just the basics, you can try SpyFu risk-free for 30 days.


Links mentioned in the video:

Zac Harris

Zac Harris

Director of SEO at Spyfu.com. Data lover, taco expert and SEO ninja.

Internet Marketing Tools- To Help Promote Your Business

"Live" Stream Your Videos
Broadcast previously recorded videos onto your favorite social media platforms as if they were "live" using these companies.
  • LIVEPigeon - LIVEPigeon is great for streaming pre-recorded content.
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  • Be.Live - Be.Live is great for interviews, screensharing, etc.
    Messenger Integrations
    Partner with these companies to set up your Messenger integration so you can build lists, set up sequences, do broadcasts, and more.
    Keyword Tools
    Get all the data you need to find your perfect keywords: searches per month, how competitive each keyword is to rank for, how much money you can make per click from sponsored ads, etc.
    Contact Info Scraper
    Quickly find out who is linking to your competitor's skyscraper articles.
    Webinar Scripts
    Follow these tried and true scripts for every presentation you give.
    Publishing Plans
    Follow the step-by-step guidelines to consistently publish on every platform.
    Additional Resources

The GMB Foundation Service

The GMB Foundation Service

THE 4 WEEK GOOGLE FOUNDATION PLAN

Webmatic247.com Google Foundation

Week 1 focuses on getting the basics out of the way. We’ll set up rank tracking so we have a baseline set for results. We’ll also get some basic optimizations out of the way and do some auditing.

1. RUN AN EXHAUSTIVE SEARCH AND ELIMINATE ANY DUPLICATE GMB LISTINGS

We’ll check for and remove any duplicate GMB listings that might be out there. These can negatively affect rankings and we’ll make sure to get them pulled down for you.

2. PUT THE BUSINESS INFO UNDER A MICROSCOPE

The consistency of your client’s business information (including but not limited to the NAP) is important for authoritative rankings. We’ll look at the website, major social media accounts, and main citation sites to make sure the businesses information is consistent.

3. POST OPENING AND CLOSING HOURS AND DATES IF NEEDED

For local businesses having accurate, displayed times when the business is open is useful for potential customers. We’ll enter this information for you to get better visibility and awareness.

4. SETUP LOCAL KEYWORD TRACKING FOR THE MOST IMPORTANT KEYWORDS

We’ll set up a baseline for your local keywords from week 1, that way we can note improvements from your optimization over the course of the next few months. While we can’t guarantee rankings with our GMB Setup & Optimization services, we do guarantee best practices. But keep a lookout, because positive changes in rankings are very common.

Week 2 is dedicated to getting to the main optimizations of the GMB itself completed, based on our previous weeks audits. We’ll also be doing some competitive research so we can put together a game plan for you.

1. INSIGHTFUL COMPETITOR RESEARCH AND GAME PLAN

We’ll find out where competitors are listed and where you need to be listed to get better local rankings. This gives you a game plan even after our campaign is done.

2. PROPER GMB CATEGORY RESEARCH AND SELECTION

Selecting proper categories is crucial! It is one of the most essential tasks we perform on your GMB listing. Our selection process accounts for your competition, niche, and services delivered. Correct category selection can increase your search visibility by 75%.

3. KILLER SERVICE AREA OPTIMIZATION (AS NEEDED)

Does Google know where your business is located? Services areas are an essential part of the process. By including cities, counties, towns, and zip codes, it will. No matter if GMB’s have hidden or visible addresses, it can be added to Google.

4. SERVICE AND DESCRIPTION PRODUCTION AND OPTIMIZATION

All of your services are displayed on a dedicated section of the GMB listing provided by Google. Any descriptions and services are visible to visitors. This builds authority and trust with your listing. The result? Reaping the benefits of higher rankings and increased traffic.

For the description, explaining who you are and what service your business provides is critical. When people search your brand, it should not be a challenge for them to figure out these details. To ensure your brand translates to visitors, we write a unique & optimized business description, then publish directly to your GMB listing. With only 750 characters allowed for a GMB description, we make sure it counts!

Week 3 is dedicated to content and optimizations for the GMB and the GMB website. This is one of the most important phases of the GMB optimization procedure and also one of the most time consuming parts.

1. LOCAL PHOTO COLLECTION AND OPTIMIZATION

Photos are worth a thousand words, and NO GMB listing is complete without them. We will gather and optimize photo files with business data including the NAP, website URL, GPS data, and other contact details.

2. REVIEW RESPONSES (INSTRUCTION DEVELOPMENT)

Your customers deserve responses when they make reviews! Responding to reviews is extremely recommended. Give your customers the feeling of being appreciated for their time of leaving a comment. Not only does this build trust with potential clients is also a massive trust signal to Google! Putting to work all the features provided by GMB is essential. We can help you with the how-to comment, with provided instruction on effective strategies.

3. GMB WEBSITE CONTENT PRODUCTION AND OPTIMIZATION

The content of your GMB listing needs to be unique. It needs to capture attention. It shouldn’t be simply a copy and paste from content already written. We write 750- 1000 words of content that describe your business and services. We use a format of writing that takes your visitor on a journey from the introduction to the CTA (call to action). We include an introduction, benefits, fear of loss, solutions, testimonials, guarantees, and finally a strong call to action.

Throughout the content, we optimize using your main keywords and GMB category mentions. Links will be created to connect to other social & directory listings, establishing relevance and building trust.

4. SEARCH ENGINE FRIENDLY GMB WEBSITE CREATION AND OPTIMIZATION

With your GMB listing, you can create a website within the listing. This gives another excellent chance at optimization. Using the website creation feature, we feed Google more data about your business and services. Google loves data! The more information provided the better. Essentially the GMB website will house, a header, GMB posts, services with descriptions, a condensed summary of the company, photos, and a foot with contact information including a map.

Week 4 is all about setting up Google My Business posts and it will give you an idea of how we do them. This can be recurring and set up monthly via the GMB Premium Posts service. GMB Posts have been proven time and time again to help listings get more traffic, engagement and clicks. We recommend a monthly posting strategy to get the best results, but posting during the setup process can lead to dramatic results. Our plan includes 16 posts with different strategies for targeting customers.

This GMB Posting Service can continue every month (Optional)

THE 30-DAY GMB POST SCHEDULE

Your order comes with 16 GMB posts that will be scheduled over a 4 week duration. The first posts will be dripped out over the last week of your GMB optimization campaign.

You’ll get:

  • 4x service style posts.
  • 4x blog/info posts.
  • 4x review style posts.
  • 4x city/location posts.
Meta tags and Description are powerful for SEO 2020

Meta tags and Description are powerful for SEO 2020

SURVEY REVEALS META DESCRIPTIONS & BRANDING IMPACT 2 SEARCH CLICKTHROUGH THE MOST

Turns out, ads in the search results are not really appreciated

Recently, Ignite Visibility conducted a survey to find out what searchers generally look for in search results and what are the factors that influence their decision to click. They analyzed over 500 searchers, aged 25-60 years, and found that meta description, brand name and page title have the most influence on whether or not users click through on a search result.

Meta descriptions emerge clear winners
The study showed that 62.9% of the participants claimed that it was the meta descriptions that had the largest influence on their decision to click. 24.2% of the respondents admitted that the brand name is more important to them, whereas 13% said it is the page title that acts as the deciding factor. Ironically, 55.1% of the searchers admitted to clicking only on the brands that they had heard of.

Image Source: ignitevisibility.com/seo-and-intent-2020-new-study-reveals-true-state-of-search


66.7%, i.e. two-thirds of the respondents, said that the increasing number of ads in Google’s search results makes them want to use the search engine less. These findings contradict the studies that were conducted in December 2018, which showed that 75% of the searchers claimed the ads made it easier for them to find the information they needed.
Majority of the users agreed that the search results have improved
Around 58.5% of the participants said that they prefer Google search results as they are now as compared to how they were in January 2019. Similarly, about 55.5% of the respondents said that by including featured snippets and other SERP features Google has improved its search results.
Final Takeaway

This survey has shed a light on why it is so important to write powerful meta descriptions. Especially, since Google now holds the right to decide whether your description is apt enough or a more accurate one can be taken directly from the page’s content.
Also, as per this study, even though brand recognition takes the second place, when it comes to influencing the clickthroughs, building brand awareness is essential to gain and capitalize on organic visibility.
Furthermore, considering that the searchers prefer the modern search result pages and features, brands must adapt to regain visibility. One way to do so is by designing content keeping in mind rich results.

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