Bing announced they have launched automated extensions that are powered based off of AI, artificial intelligence. The AI will help Bing “analyze huge amounts of data and find more effective ways to supplement your text ads with extensions for improved visibility and increased performance, with no action required from you,” to create your automated extensions.
Bing collects and extracts relevant and useful content to ensure the right extensions appear at the right time. This data can come from the content on your website, your ad descriptions, a user’s Bing query, Bing Shopping feeds, and 3rd party sources like Twitter or consumer reviews. The primary objective is to supplement the title, ad description, and display URL that’s already created by the advertiser to provide unique information and create additional value for improved ad performance.
These automated extensions support these formats Automated Location Extensions, Consumer Ratings, Dynamic Ad Enhancements, Dynamic Callouts, Dynamic Partner Data Enhancements, Dynamic Sitelinks, Dynamic Structured Snippets, Longer Ad Headlines, Previous Visits and Seller Ratings.
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