Ensure you’ve added your website to TripAdvisor, Yelp, YP.com, etc.
Add schema markup to your website’s backend (allowing Google to see your whole website)
Note: Optimizing your website for the “local pack” SERP feature is a good idea for sales as well.
Typing “men’s jackets” into Google results in a map and links for where to buy men’s jackets before it provides images or links to do so. Searchers don’t need to express buying intent for your business to appear in the local pack.
To Wrap Up
I hope most of these strategies will help you get the amount of traffic you want. Once you have everything set up, they are easy to implement but the results they can bring will pleasantly surprise you. And remember, Rome wasn’t built in a day.
Then locate or create a listing for your business. Sometimes other factors or inputs have led to an impromptu assumption listing about your business. Make sure you claim and correct it if that happened.
Fill out all of the information to the best of your ability.
Make sure to select the correct category and to add a contact.
Verify your account. This can be done with Google via phone, email, or traditional mail.
Add quality photos.
Double-check all of your information.
Read this guide to learn how to completely optimize your GMB listing.
How to Rank Better in Google Maps
Google Maps take into account a number of factors when it decides how to rank results.
The geographic distance from the person conducting the search and the business category relevant to their search are the most obvious.
Perhaps more important is how complete and accurate your GMB listing is. This could be the tie-breaker among you and your competitors in determining who appears in the search.
Finally, positive sentiment (good reviews) can be a deciding factor.
Getting Good Reviews
Many companies have developed systems around cultivating positive reviews.
Some will ask customers directly, at the conclusion of a transaction, to give them a review.
Other businesses put a request for a review prominently, at checkout. Some even have used QR codes.
One effective method is to leave a review request, on a business card, attached to a “Thank You” memento. Something as simple as a complimentary air freshener can go a long way.
In all of your promotional materials, it’s good business practice to provide a link for customers to leave a Google review.
What About Bad Reviews?
Handle bad reviews calmly. Work hard to overcome them with more good reviews.
When you get a bad review, apologize, accept responsibility and offer to make it right; even if it wasn’t your fault.
It’s a losing proposition to get defensive or aggressive in your reply.
A bad review give you the chance to demonstrate your professionalism, helping to mitigate any potential damage.
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This can be another effective way to stand apart from your competitors.
Google Maps Optimization Checklist
To give your business a better chance of showing up in Google Maps for relevant searches, just follow the checklist below.
Claim or create a listing for your business.
Fill out all of the information:
Correct service area and address.
Business hours / workdays.
Website / URL for them to make a purchase.
List your specific offerings. Clearly and simply. Try to add keywords in naturally when possible.
Pick the most relevant and common categories for your business.
NOW YOU’LL BE ABLE TO VERIFY YOUR GOOGLE MY BUSINESS LISTING OVER A VIDEO CALL
It’s quite ironic that an internet giant like Google relied on old school “Postcard verification” process till now. In order to verify your business, you had to send a request via Google My Business and then wait for 14 days to receive the postcard. In many cases, the postcard arrived on time, but in some cases, it didn’t arrive at all. So the whole process was slow & troublesome, to say the least.
Although Google did offer Phone verification too, it was limited to selected industries because it’s really hard to check the authenticity of a business over a phone call, and Google wants to list only genuine businesses, or at least they try their best to do so.
After a ton of complaints and thousands of emails with subject line “I have not received the postcard,” they decided to verify a business over a video call. Although it’s not currently available to everyone, we can say that it will be a norm in near future.
Here’s how Video verification works:
Go to Google My Business and click on the verify my business listing from the left menu.
There will be 2-3 verification options depending on the type of your business. Choose “Verify now with live video chat”.
You will receive an email from a Google representative, asking you about the right time for the video chat. Confirm the time and date and you will receive a video call from a Google representative.
They will ask you to show your place of work & a business card or letterhead that has the exact same address as your listing. They may ask for some other proofs as well. So keep all documents handy.
The whole process takes only 10-15 minutes and you will receive verification email (if everything goes right) within a few hours or 2 days at max.