1. Want to show up above your competition? Google CRAVES Fresh Content and Rewards You for it. New Posts meet Google’s freshness goals, which means your GMB profile gets a temporary boost in rankings for a few days to a week or so.
2. They increase web traffic by providing trustworthy backlinks to your website.
3. When people click the call-to-action in your post, it shows Google that you have relevant content that engages users. So, Utilizing Google Posts can allow your company to climb the Google rankings, get more visible and get more phone calls.