Ensure you’ve added your website to TripAdvisor, Yelp, YP.com, etc.
Add schema markup to your website’s backend (allowing Google to see your whole website)
Note: Optimizing your website for the “local pack” SERP feature is a good idea for sales as well.
Typing “men’s jackets” into Google results in a map and links for where to buy men’s jackets before it provides images or links to do so. Searchers don’t need to express buying intent for your business to appear in the local pack.
To Wrap Up
I hope most of these strategies will help you get the amount of traffic you want. Once you have everything set up, they are easy to implement but the results they can bring will pleasantly surprise you. And remember, Rome wasn’t built in a day.
Then locate or create a listing for your business. Sometimes other factors or inputs have led to an impromptu assumption listing about your business. Make sure you claim and correct it if that happened.
Fill out all of the information to the best of your ability.
Make sure to select the correct category and to add a contact.
Verify your account. This can be done with Google via phone, email, or traditional mail.
Add quality photos.
Double-check all of your information.
Read this guide to learn how to completely optimize your GMB listing.
How to Rank Better in Google Maps
Google Maps take into account a number of factors when it decides how to rank results.
The geographic distance from the person conducting the search and the business category relevant to their search are the most obvious.
Perhaps more important is how complete and accurate your GMB listing is. This could be the tie-breaker among you and your competitors in determining who appears in the search.
Finally, positive sentiment (good reviews) can be a deciding factor.
Getting Good Reviews
Many companies have developed systems around cultivating positive reviews.
Some will ask customers directly, at the conclusion of a transaction, to give them a review.
Other businesses put a request for a review prominently, at checkout. Some even have used QR codes.
One effective method is to leave a review request, on a business card, attached to a “Thank You” memento. Something as simple as a complimentary air freshener can go a long way.
In all of your promotional materials, it’s good business practice to provide a link for customers to leave a Google review.
What About Bad Reviews?
Handle bad reviews calmly. Work hard to overcome them with more good reviews.
When you get a bad review, apologize, accept responsibility and offer to make it right; even if it wasn’t your fault.
It’s a losing proposition to get defensive or aggressive in your reply.
A bad review give you the chance to demonstrate your professionalism, helping to mitigate any potential damage.
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This can be another effective way to stand apart from your competitors.
Google Maps Optimization Checklist
To give your business a better chance of showing up in Google Maps for relevant searches, just follow the checklist below.
Claim or create a listing for your business.
Fill out all of the information:
Correct service area and address.
Business hours / workdays.
Website / URL for them to make a purchase.
List your specific offerings. Clearly and simply. Try to add keywords in naturally when possible.
Pick the most relevant and common categories for your business.