Google: The Source Alone Of The Link Doesn’t Make The Link Bad

Google’s John Mueller said on Twitter that the source of the link alone doesn’t make the link a bad link. It also depends on other factors. For example, John asked if the the destination owner placed the link on the source themselves or not.
Here are the tweets from more context:

Why would it be bad? (or are you placing those links there yourself?) The source alone wouldn’t make those links bad.
— John ☆.o(≧▽≦)o.☆ (@JohnMu) August 29, 2018
We know that Google clarified almost two years ago that the Google Penguin algorithm looked at the link source and not the destination. Does Penguin know how the link got on that source? I do not know.
Here John Mueller is saying that the source of the link is not the only criteria uses to define if a link is bad. Maybe Google has methods to see if you personally added the link to that source or not? Or maybe if there are enough bad links, Google makes certain assumptions.
This type of conversation I am having above is the debate around negative SEO and if Google can detect negative SEO patterns or not. That is a topic we covered here many times.
So what do you think of John’s latest statement here on link sources and the intent of that link?
Forum discussion at Twitter.

Google Assistant Supports Multilingual Responses

Google announced yesterday that the Google Assistant and Google Home can handle questions where you mix your responses between English and another language. Google can handle you asking a question in one language and then following up with another question in a different language.
This is not uncommon for bilingual or multilingual homes where the family will have conversations switching between one language and another. In fact, it is super common for families that grow up speaking another language outside of English in America to do this in the home.
Here is a video of it in action:
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The Google AI blog goes into more of how technically it all works.
Forum discussion at Google+ and Twitter.

What Content Length Typically Ranks Well? [POLL] by @A_Ninofranco

Not too long ago, blog posts that were 250 words or less was the norm.
Then people started mass-producing pages with little or no added value to users (a.k.a. thin content).
Google then rolled out the Panda update to reduce the prevalence of these low-quality pages in the SERPs and consequently, reward unique, more compelling content.
As a result, more and more bloggers have been writing longer posts in recent years and those who did write longer posts also reported strong results and higher ROI.
We got curious to know whether the same trend applies to our community. So we asked our Twitter followers what content length they recommend for a blog post to rank well.
Here’s what they had to say.
When Writing Blog Posts, What Content Length Do You Typically Recommend If You Want to Rank Well?
Here are the results from this #SEJSurveySays poll question.
According to SEJ’s Twitter audience:
33 percent of the respondents recommend writing a blog post with 1,000-2,000 words if you want your content to rank well.
‘It depends,‘ answered 32 percent of the respondents when asked about a recommended content length.
24 percent considered 1,000 words or less as the ideal content length for writing blog posts.
11 percent recommended that writing blog posts with more than 2,000 words is best for ranking purposes.
Note: “It depends” was included because when you create content, it’s important to tailor it for your audience rather than following some invariable rule. It varies from industry to industry and niche to niche.
Every website is unique. So it can be dangerous to apply blanket advice on anything involving SEO or content.

Here Are a Few Comments from Our Twitter Followers

PS “it depends” is for the weak…😏 as we say in Italia, “non c’entra”. As long as you focus on the users, and have the data to support your findings, then it depends would not cross your lips. Hey I’m guilty of it but, after 15+ years in #SEO I’m learning☺️
— Gabriella Sannino (@SEOcopy) August 21, 2018

There’s never a real #content length, only good content written to explain or prove a point.
— WordPress Course Club (@WPCourseClub) August 22, 2018

I chose depends because it really does but if I had to give a general guideline I’d say over 1,000-words. Most businesses seem to aim for <500-words… setting the bar higher helps push them to create more in-depth content.
— Blog Hands (@bloghandsseo) August 21, 2018

— Nirmal (@nirmalseo) August 21, 2018

It depends is an easy way out. Explain yourselves. 🙂
— The Sargent (@TheSargentPPC) August 22, 2018

Quality Over Quantity
The poll results reflect what our Twitter community recommends. Their answers show what content length they’ve found the most success in terms of search rankings.
Keep in mind though that just like there is no perfect publishing frequency, there is also no perfect content length. Longer blog posts do not necessarily equate to quality content and better SEO results.
Worrying about the number of words to write won’t do you any good.
Focusing on the quality of your content and ensuring that it provides the most value to users are what’s important for SEO.
Want to know more about how content really impacts SEO? Check out this list of articles from our SEJ contributors:
Have Your Say
What content length do you aim for if you want your blog post to rank well? Tag us on social media to let us know.
Be sure to have your say in the next survey – check out the #SEJSurveySays hashtag on Twitter for future polls and data.
Image Credit
Chart created by Shayne Zalameda

Google Tests Rounded Search Box That Sticks To Top

Looks like more and more searchers are seeing a brand new design test from Google in their core search results. This test shows a rounded search box that sticks to the top as you scroll through the search results.
Screen shots of the test first originated via Reddit, which was first covered at Search Engine Journal. I then got Google to confirm this test and they said “We’re always experimenting with new ways to improve the Search experience for our users.” Yes, they are always testing.
Since then, in the past 12 hours or so, I have seen a lot more people notice the new design. Here are some new screen shots:
@christian_wilde spotted this:

This one shows from Reddit as you scroll the bar sticks:

Here is a video of it in action:

Anyone notice this sticky search bar on Google? 🙂 Can’t replicate it now! @rustybrick @dannysullivan #seo pic.twitter.com/OceA8OYj4f
— Jonathan Jones 🇬🇧🇪🇺🇹🇼 (@Jonny_J_) August 30, 2018
Google has tested rounded design on mobile a few months ago.
Forum discussion at Twitter, Twitter and Reddit.

Revert: Google Search Settings Now Back To Normal

Yesterday we reported that the Google Search Settings page updated and removed the setting to define how many search results you want to see on a page. Well, it looks like the search settings page has been put back – Google reverted the change. At least for now.
I did not hear back from Google about the issue, but I see as of this morning, the search settings page has reverted back to its original state.
Here is what I see now:

Here is what it looked like yesterday:

I am thinking there was a bug showing the mobile search settings instead of the desktop search settings for about an 24-hour period. That is my guess.
Forum discussion at Twitter.

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