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Bing Webmaster Tools Now Supports JSON-LD by @MattGSouthern

Bing has introduced JSON-LD support as part of Bing Webmaster Tools.
Users can now validate their JSON-LD implementation by logging into Bing Webmaster Tools and using the Markup Validator tool, which can be found in the Diagnostics and Tools section.
Following the inclusions of JSON-LD, Bing’s Markup Validator now supports six markup languages:
Schema
HTML microdata
Microformats
Open Graph
RDFa
JSON-LD
From the official announcement:

“Bing works hard to understand the content of a page and one of the clues that Bing uses is structured data. JSON-LD, or JavaScript Object Notation for Linked Data, is an extension of JSON-based data format that can be used to implement structured data on your site so Bing and other search engines can better understand the content on your site.”

Bing emphasizes the benefits of using JSON-LD, explaining how it can be implemented without modifying the HTML content of pages.
JSON-LD can also be hidden in the header, body, or footer of a page.

“This effectively means that webmasters can go about designing their pages as they like without having to worry about arranging the information for markup implementations. JSON-LD makes defining links and relationships between data and entities between the data present on your pages easy because it supports nested data.”

The versatility of JSON-LD is exactly why webmasters should be proactive with respect to ensuring the markup is valid.
Lastly, Bing reminds site owners that putting spam data in JSON-LD markup can affect a page’s presence in search results.
JSON-LD markup may not be visible on a page, but it is still visible to search engines.

Daily Search Forum Recap: July 31, 2018

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Other Great Search Forum Threads:
Ad Grants launches a Certified Professionals Community, The Google Advertiser Community
500% increase between June and July – Google AdSense, WebmasterWorld
“This week, HSBC, a financial institution with around 3,900 offices in 67 cou…, Google+ – Google
“Today, the European Commission issued a competition decision against Android…, Google+ – Google
Introducing https://t.co/tSG0wjCLp0 Check out and bookmark this link to stay updated with latest news and announcements from Google Ads ;)!… https://t.co/dAn5VOb1pW, Google Ads on Twitter
We’ll get this fixed.…, Danny Sullivan on Twitter
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Promotion Building
Local & Maps
Mobile & Voice
SEO
PPC
Other Search

Bing Ads Rolls Out Advanced Bidding Strategies: Target CPA & Maximize Conversions by @MattGSouthern

Bing Ads has rolled out two new advanced bidding strategies, one of which is the most user-requested feature so far this year.
Target CPA
Target CPA, the feature that users have been clamouring for, optimizes campaigns to generate conversions at a cost-per-acquisition set by the advertiser.
Since the CPA is set at the campaign level, advertisers do not have to manage bids for individual keywords or ad groups.
A maximum CPC can also be set by the advertiser
Maximize Conversions
This feature aims to do exactly what it says — create as many conversions as possible without exceeding a campaign’s budget.
Similar to Target CPA, advertisers set a maximum CPC, but bids for individual keywords and ad groups do not need to be set.
Advertisers can get around the inability to manually bid on ad groups and keywords by selecting the “manual bid” strategy type.
Requirements
Certain requirements must be met by the advertiser in order to use these features.
Campaigns must have a minimum of 15 conversions in the last 30 days.
Universal Event Tracking must be implemented on the advertisers’ websites.
Campaigns must be targeting USA, Canada, Australia, France, Germany, or the UK.
Advantages Over Other Search Ads
Bing emphasizes that these new bidding strategies leverage a unique combination of signals that are only available from Bing Ads offerings.

“Like each of our bidding strategies, these new additions will leverage unique signals that are only available in our bidding offering to drive real-time dynamic bidding adjustments. Signals can include a user’s web browser, operating system, search query, and ad copy. We also perform real-time bidding adjustments based on the time of day or day of week, a user’s location, and their device type to better achieve your bidding goal.”

These new bidding strategies are rolling out throughout the week. Bing recommends testing them on a few campaigns at first and allowing at least 2-3 weeks for its system to learn and achieve bidding goals.

50+ Social Sharing Sites That Boost SEO & Drive Traffic by @jonleeclark

Anyone that’s ever tried their hand at SEO knows that it’s complex, to say the least.
So, when tools come along that make the art of search engine optimization a little easier, we stand up and take notice.
Social bookmarking sites are one of these tools that can have an impact on digital marketing because it fuels one of SEO’s most important elements – backlinks.
Social bookmarking sites are a way for people to search, discover, gather and organize webpages of interest using virtual “bookmarks.”
Social media works great for social bookmarking.
Take, for example, Pinterest.
Pinterest is arguably the most popular social bookmarking site ever.
Sites like Pinterest, and a few others we’re going to tell you about, are important for SEO.
When you’re listed on, or have content shared through a bookmarking site, it not only generates a backlink (typically nofollowed) but can also result in massive increases in traffic back to your site.
Social bookmarking sites also help you build up quality backlinks, which is another major component of earning Page 1 status from search engines.
But don’t be fooled.
Search engines are looking to these sites for more than link signals.
A quick search for social bookmarking sites will yield hundreds of results.
So, how do you know which social bookmarking sites are worth it?
Start by taking a look at the 50+ of our favorites we’ve gathered below.
My Top 23 Social Sites
1. Twitter
Twitter is huge.
While it might not be the first site that pops into your mind for submitting content, it has a large audience and is an efficient platform for posting.
Many people use it to post links, content, and images that they find interesting and worthy of a revisit in the future.
2. Pinterest
As the quintessential social bookmarking site, Pinterest has an average monthly user base of 175 million, roughly 80 percent of them females.
In its lifetime, more than 50 billion pins have appeared on Pinterest.
3. StumbleUpon/Mix
StumbleUpon is one of the more popular bookmarking sites, in part because it’s so easy and intuitive to use.
Look for the same commitment to usability as StumbleUpon becomes Mix in summer 2018.
4. Dribble
The go-to bookmarking site for creative types, especially designers.
If you like to explore with graphic and visual design, or you have someone on your team that does, Dribble is a great spot to get some SEO backlink action.
5. Delicious
Delicious is great booking marking site when you’re looking to build up maximum traction on your content.
6. Pocket
Appropriately named, when you put something in your Pocket, it’s there to be found later.
Users of Pocket can hold onto anything they find on the internet or through various apps.
Bonus points for the fact that once something’s in your Pocket, you don’t need an internet connection to access it.
7. Digg
Got great content?
Then it belongs on Digg.
Digg is the addictive social bookmarking site that’s perfect for sharing your captivating content with a highly engaged audience.
8. Folkd
The Folkd bookmarking site contains a unique social search feature that works much like a typical search engine, except the results don’t come from a complex, machine-driven system of analytics.
Instead, top results display quality content that users of Folkd have bookmarked.
The more saves a piece gets, the higher it’s rank in their social search, which helps connect their visitors with even more quality content.
9. Reddit
What can’t be found on Reddit?
Users generate a list of bookmarks by commenting, upvoting or downvoting content that’s shared on the platform.
Reddit is a great tool when you’re looking to quickly promote your own content.
10. Fark
One of Fark’s best attributes is their commitment to quality.
As a social networking news site, Fark receives mountains of submissions on a daily basis, but presents only the best to their audience.
This site isn’t for wimpy, weak content.
But, if you’re ready to showcase your talent and drive traffic to your own site, Fark is the way to go.
11. BizSugar
If you’ve got content about startups, marketing, and the world of small business, then BizSugar is the social bookmarking site that will help build your reputation and brand authority in a growing community of like-minded, small business professionals.
12. Slashdot
Slashdot is the ultimate bookmarking site for tech-geeks and the techie at heart.
Users of Slashdot submit and share content on gaming, cloud computing, computer hardware, security management, and more.
13. We Heart It
While users can submit and bookmark different types of content, We Heart It is heavily visual.
The site is nice to look at, easy to use, and inspirational – especially for anyone who loves great imagery.
14. Scoop.It
This site, aimed toward professionals, offers solutions for content creation, content curation, predictive analysis, and content intelligence.
Scoop.It offers two different platforms – a free version for individuals and a paid version for businesses.
15. Trendiee
For people who loved Newsvine, and were disheartened when it shut down, Trendiee offers the similar platform that’s super easy to use.
Their goal is to connect people with trending news, and it’s one that they accomplish beautifully.
16. Diigo
Diigo is the ultimate social bookmarking site for academic types.
Educators, students, researchers, and anyone with an inquisitive mind love the features that make keeping track of their resources and sharing them easy.
Diigo is perfect for content that’s focused on statistics, analytics, or research of any industry.
17. BibSonomy
Granted, not many businesses publish scientific material as part of their marketing strategy.
But, for those that do, BibSonomy is a premier social bookmarking site for businesses and academic types to collect, share and collaborate with the most recent, highly relevant research-based material.
18. CiteULike
CiteULike is a free service for storing and organizing scholarly articles.
Users of the website love their automated article recommendations.
These recommendations also benefit the content creators with a nice SEO boost.
19. Pearltrees
There’s a simplicity to Pearltrees that makes it a favorite among internet browsers that love to create collections of their favorite things.
Pearltrees offers functionality and a platform that makes it easy to share and gather new content.
20. DZone
DZone is one of the preferred social bookmarking sites for software developers around the world.
Each day, thousands of developers come to the site to learn, share, and read about the latest technologies and trends in the world of software development.
21. Medium
Typically used to share personal, original stories, Larry Kim has shown just how successful Medium can be for repurposing content.
22. SlideShare
While some claim SlideShare is on its way out if you’ve created an amazing keynote or PowerPoint presentation, you’re going to want to repurpose that on SlideShare.
23. Quora
Not only a great research tool for Q&A content brainstorming, Quora is a question-and-answer based site filled with a wide range of topics to discuss and follow.
Plus, 29 More for Good Measure
To round out our list, here are 29 more social bookmarking sites for you to leverage in your SEO strategy.
A few of these you’ll be familiar with because they’re already insanely popular, but there’s also plenty of lesser-known sites on the list.
24. Facebook
Facebook is arguably the most popular social network in the world.
Despite changes to how Facebook algorithm diminish organic reach, it can still be a major source of traffic for posted content.
25. Flipboard
Flipboard curates the world’s stories you can focus on investing in yourself, stay informed and get involved.
26. Feedly
Feedly is the most popular RSS blog reader with more than 15 million users, and acts as a news aggregator for various web browsers and mobile devices.
27. Google Plus
Google Plus, Google’s own social network, allows you to discover new content, post your own content, and connect with other members.
28. Instapaper
Instapaper is touted as the simplest way to save and store articles for reading offline, on-the-go, anytime, anywhere.
29. Kirtsy
Kirtsy, initially a content aggregator, now allows users to submit slideshows focused on art, design, products, pins, photos and projects.
30. LinkaGoGo
LinkaGoGo has been around since 2001. It allows you to view bookmarks using dynamic bookmark toolbars.
31. LinkedIn
LinkedIn is a 500 million+ member social network designed to build and engage with your professional network.
32. Disqus
Disqus is a global comment system that improves discussion on websites and connects conversations across the web.
33. Listly
Listly helps bloggers and publishers engage readers by viral top 10 lists created by the community.
34. Tumblr
Tumblr, the popular “microblogging” network, allows users to post multimedia and other content to a short-form blog.
35. Crazybacklink
Crazybacklink is a free social bookmarking sites lists focused on identifying sites to build backlinks.
36. Dotnetkicks
Dotnetkicks is a community-based news site edited by the community who specializes in .NET development techniques, technologies, and tools.
37. Emolinks
Emolinks is a social bookmarking platform where you can create, publish, and share web content for free.
38. Facecool
Facecool allows for free submissions for photos, blogs, forums, and events.
39. MozyLink
MozyLink is a simple social bookmarking site where content can be submitted and voted on by the community.
40. PiPiNews
PiPiNews is a bookmark link sharing website for anyone who wants to share news, videos, and images.
41. Sitejot
Sitejot is a free online bookmark manager that allows you to manage all of your bookmarks in one convenient place.
42. Skybacklinks
Skybacklinks is an online service which enables users to store, share, and add links across the web.
43. SocialBookmarkNow
SocialBookmarkNow is a social bookmarking site that boasts “instant approval” for submitted content.
44. SocioPost
SocioPost allows its community to vote on the best-bookmarked news, videos, and pictures on the web.
45. TechDirt
TechDirt is an online newsblog that allows users to post their own stories.
46. Tracky
Tracky is a social collaboration and project management tool that allows anyone to socialize projects and store all of your digital “stuff.”
47. Zypid
Zypid is a social bookmarking site that provides a place to save and share your favorite web links.
48. MetaFilter
MetaFilter is a community weblog that anyone can contribute a link or comment on.
49. AixinDashi
AixinDashi is a bookmarking site that allows for free submission of articles across the web.
50. BookMarkBook
BookMarkBook is a standard free bookmarking site.
51. Bookmarkfeeds
Bookmarkfeeds allows users to submit article bookmarks from anywhere in the world.
52. BookmarkMaps
BookmarkMaps is a bookmarking service that allows members to submit articles and share the most voted content to social networks like Facebook and Twitter.
Start Driving Traffic with These Social Sharing Sites
We’ve taken a peek into the digital universe, and what we’ve discovered is that it’s immense.
Each business is one of the millions hoping to succeed online.
Digital marketing is a comprehensive strategy for success, but only if you know which tools will help you get there.
Social bookmarking is one of the many effective tools you can use to build your brand’s presence online.
It takes a village, and social bookmarking helps connect you to yours.
More Social Media & SEO Resources:

How to Use Header Tags: SEO Best Practices by @amelioratethis

Like many SEO meat-and-potatoes tactics, there’s no denying that header tags aren’t as critically important for your site rankings as they used to be.
However, there’s no denying that these tags still serve an important function – for your users and your SEO. They can indirectly influence your rankings by making your content easier and more enjoyable for visitors to read, and by providing keyword-rich context about your content for the search engines.
If you want to call yourself an SEO with a straight face, you can’t afford not to optimize your header tags. Here are seven header tag best practices for SEO.
1. Use Headers to Provide Structure
Your header tags provide structure and context for your article. Each header should give the reader an idea of the information they can glean from the paragraph text that follows below.
A helpful way to think of header tags is by comparing them to a table of contents for a non-fiction book:
Your H1 introduces the topic your page is all about, just as a title tells a reader what a book is all about.
The H2s are akin to book chapters, describing the main topics you’ll cover in sections of the article.
Subsequent headers, H3s to H6s, serve as additional sub-headings within each section, just as a book chapter may be split up by multiple sub-topics.
Using this post as an example, the H1 is the title of the article. The H2s are the seven “chapters” of this article, all related to the main theme.
2. Use Headers to Break Up Text
A scannable article is a readable article, and a readable article is one that’s more likely to perform well in the search engines.
Scannability is so important to the success of an article, that publications like Forbes have gone so far to call it “the most overlooked factor of content marketing.”
The data backs up these claims. Only 16 percent of internet users read an article word-for-word. The rest are scanning.
People simply like scannable content. According to the same research, an article that’s scannable is 58 percent more likely to perform better with readers.
When an article is scannable, users might actually stick around to read it, instead of bouncing back to Google. Plus, they’ll also be more likely to share it with their friends.
While social signals aren’t a direct ranking factor, the more an article is shared, the more likely it is to naturally earn backlinks, which are a ranking factor.
3. Include Keywords in Your Header Tags
While headers are not going to have as large an impact on your SEO as a backlink from an authoritative site, Google still looks at them to gather context for your page.
As with anything Google pays attention to, that means it’s worth including keywords in your header tags.
This does not mean you should shoehorn keywords in at all costs. Be judicious, not spammy.
You’ll note that many of the header tags in this article contain keywords, but not all of them do.
Your page should be readable first and foremost, and naturally include keywords.
Design for users, then make tweaks to optimize for Google – without sacrificing the user experience.
Increasingly, SEO professionals are finding that good UX translates to good SEO.
4. Optimize for Featured Snippets
One place where header tags do seem to make a positive impact on SEO is with featured snippets – in two particular ways:
For example, Pear Analytics scored this featured snippet for “what is a h1 tag?” when Google pulled the paragraph of text beneath their keyword-optimized H1.

And here’s an example for the list scenario.
Search for “best essential oil for first aid,” and Google creates a list of answers using the H3s from the Natural Living Ideas blog.
5. Only Use One H1
Let’s dispel a common SEO myth.
Google has said there is no problem with using multiple H1s.

As many as you want.
— John ☆.o(≧▽≦)o.☆ (@JohnMu) April 12, 2017

However, that doesn’t mean it’s an SEO best practice to use multiple H1s on a page.
Why not?
H1s are big, and they look like titles to readers. Use multiple H1s on your page, and it starts to look a little out of control.
Want to make sure you don’t have any multiple H1s lingering on your site?
Run your domain through a crawler tool like Screaming Frog.
Toggle over to the H1 tab to see at-a-glance whether you have any pages that are missing H1s entirely or have multiple H1s.
Then click the Filter drop-down menu to export the ones you care about fixing.

The same report is available for H2s. Huzzah!
6. Keep Your Header Tags Consistent
A good rule of thumb for UX is to maintain a consistent experience for users.
When a site achieves that down to the finest detail, it’s impressive.
Aim to impress with consistent header tags.
If you choose to use title case format, stick with that across all your pages (and vice versa if you choose sentence case).
Also, keep your headings on the shorter side.
A header tag is not the place to emphasize a block of keyword-rich text for Google.
Treat it like a mini-title for the following section of text.
For a good rule of thumb, keep headers about the same length as your title tags (70 characters or less).
The more you can set up expectations for your site visitors, and then consistently meet them, the happier (and more engaged) they’ll be with your site.
7. Make Them Interesting
This rule applies to all your copywriting, not just the headers.
Your initial draft may have bland headers that you use to create your outline, but you should always review and revise them before publishing to make them compelling for visitors.
Yes, your header tags make an article scannable. But ideally, they don’t scan the whole way through.
Intriguing header tags encourage visitors to take a beat and read for a while.
Place special importance on your H1 tag in particular. Users notice H1s.
In large part, your H1 may dictate whether visitors bother to scroll down the page at all.
Do your best to write one awesome H1 tag that answers the user’s search intent, and gets them excited about reading your article.
Stay Ahead with Header Tags
Be an SEO all-star. Don’t ignore any task, no matter how small the impact. Pay attention to how you use header tags. You won’t be wasting your efforts.
More SEO Resources:
Image CreditsScreenshots by author, taken July 2018

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