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Google: Pruning Content Never Should Have Worked For Panda

The other day, we reported that Gary Illyes from Google said that pruning content was not safe so I asked him about it at SMX East yesterday. Gary did say you could use this tactic in the past, back in 2015.
In short, Gary said he joined Google around the time Panda launched. From everything he remembers back then and through today, pruning and removing content from your site should have never helped you recover from a Panda penalty (or filter as he likes to call it).
The funny thing is, most SEOs I know spend a heck of a lot of time pruning content on sites. They often will take a massive site and cut it down to be a fraction of the size, which would then help boost the quality of the pages that remain because they would often drop out the low quality pages and keep the quality pages. Someone that meant migrating pages into one, boosting the depth of content on those pages.
Since the early days of Panda, in 2011, SEOs would remove content from their sites to get out of the Panda’s paws. But to be fair, Gary Illyes from Google did say in 2015 that you improve content, not remove it for Panda.
Here is one of the tweets from the panel:

Pruning low-quality content will never work for Panda, according to @methode, if you’ve been “Pandalyzed”! #smx #smxeast pic.twitter.com/U6Bqvy1dM3
— Chris Silver Smith (@si1very) October 26, 2017
Again, it is funny to hear Gary tell SEOs what they’ve been doing for years isn’t how it works.
Forum discussion at Twitter.

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Google Search Console Beta Launch Should Give Us A Years Worth Of Data

Google has been promising more than 90 days worth of data in the Google Search Console, formerly Webmaster Tools, since 2013 and they have been teasing us with it over and over again since.
At SMX East, I pressed Gary Illyes about it and he said he would like to see the new longer termed stored data to go live with the released of the new Google Search Console. He didn’t want to give timelines on anything at SMX East but he said he thinks we would get the year worth of data when the beta is finally launched.
When is the beta going to be launched? I don’t think even Google knows.
John Mueller hinted at this some time back and then Gary also said it was coming recently.
Gary has now somewhat confirmed those suspicious that the new longer termed data will come with the beta release.
Here is a tweet from the conference:

Light at the end of the tunnel? We MIGHT see the long promised year of Search Console Data when the new GSC UI launches. @methode #smx
— Eric Richmond (@SEOExpertEric) October 26, 2017
Forum discussion at Twitter.

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Google Local Panel Shows “Inside This Place”

Google seems to be rolling out a new feature for the local knowledge panel named “inside this place.” Sergey Alakov posted on Twitter about it and it shows under the local Q&A box for some local businesses.
It shows inside photos of the business and then also lets searchers to add their own photos with a camera icon with a plus sign.
Here is a screen shot from Sergey:

This is not available for many locations but you can trigger it on a nice set of them.
Forum discussion at Twitter.

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Google Office Ready For Halloween

Here is a photo from one of the Google offices getting set up for Halloween. You can see the scary Google sign with cobwebs and those creepy dolls witches use, of course the pumpkin and spiders. Are you ready for Halloween?
This was shared on Instagram.
This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.

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Daily Search Forum Recap: October 26, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Google Mobile First Index Is Live For Few Sites & Never Will Stop Rolling OutAs you know, I kind of got Google’s John Mueller to admit Google began the mobile first index roll out – although he said, he would bucket it more with the testing phase…
Google: Mobile First Index Rolls Out On Host Level Per SiteOne of the questions about the mobile first index from SMX East last night was about how the mobile first index rolls out. Gary Illyes from Google said he thinks it rolls out at the host level. So www.domain.com vs m.domain.com vs something.domain.com etc etc…
Google: Duplicate Content Issues Are Rainy Day TasksJohn Mueller from Google has a wonderful response to a question about duplicate content and how to measure how big of an issue it is on your web site. He posted it in the Google Webmaster Help forums…
Is Google Pushing The Local Q& Feature To Desktop? I Think So.Earlier this week, I reported that we saw the local Q&A on desktop search and then it went away but now it seems to be coming back. On some desktop browsers, I see the local question and answer box show up…
Report: Google People Also Ask Box Shown More OftenRankRanger posted on Twitter that their mobile SERP tracking tool has captured that Google is now showing the people also ask box way more often on mobile for many European locales…
Some Google Top Contributor PrizesGoogle is hosting another top contributor summit somewhere and one of the Googlers named Yuan Niu shared a photo of some of the prizes they are giving out to the TCs at one of the talks. He wrote A l
Other Great Search Forum Threads:
@guerillagirl @rustybrick I’m still not aware of any such plans, sorry., John Mueller on Twitter
Changing nature of the SEO industry, WebmasterWorld
Twitter Statement on Ads With Transparency Center, WebmasterWorld
@kdsharmas @JohnMu @rustybrick Yes, it’s true. Our engineers do more than play pool. https://t.co/30GCKly6OQ, Google Webmasters on Twitter
Using the age of a site as a ranking factor, WebmasterWorld

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