The average small business spends roughly $10,000 on AdWords every month. With that much advertising spend, you’d expect to get the best results – conversions, new customers, higher sales, and a significant ROI.
However, that’s not always the case.
You can have a huge digital advertising budget at your disposal but if your campaigns are not optimized strategically, then you are merely putting all your resources to waste.
There are several ad targeting options that can help you make the most out of your PPC investment.
For instance, location targeting is a powerful tactic that – when done right – produces great results, not just on AdWords but also on Facebook advertising campaigns.
Whether your brand has one location or one thousand, there are proven localization strategies all businesses can use to drive more customers from AdWords and Facebook campaigns.
As mobile-first consumers move between online and offline channels, marketers should optimize campaigns at every touchpoint to make it easy for them to convert however and wherever they want.
Localize Your AdWords & Facebook Ads for More Conversions
Want to learn actionable strategies to localize paid search and Facebook ads to generate more conversions and revenue?
Then join the next SEJ ThinkTank on Wednesday, June 13 at 2 p.m ET for a live webinar sponsored by DialogTech.
Presenters Blair Symes and Katie King will discuss how you can:
Localize AdWords and Facebook campaigns to acquire more customers.
Use what happens online and on calls to personalize customer experiences.
Combine location and behavior targeting to deliver more relevant ads.
Use omni-channel attribution and analytics strategies to prove ROI.
Localize Your AdWords & Facebook Campaigns for Better Conversions
Following the presentation, SEJ Founder Loren Baker will host a live Q&A session.
Register for this webinar to learn powerful AdWords and Facebook ad strategies that can deliver more revenue for your business.
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