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SearchCap: SEO success factors, Google News spam, Bing Ads device bidding

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
The Periodic Table of SEO Success Factors: 2017 edition now releasedJun 12, 2017 by Danny Sullivan
Mobile, direct answers & site speed factors gain greater weight.

Gboard for Android gets new ways to search for emojis & phrase suggestionsJun 12, 2017 by Amy Gesenhues
The Android version of Gboard will now anticipate what phrase you’re about to type and offer possible suggestions.

Bing Ads rolls out expanded device targeting globally, supports mobile-only campaignsJun 12, 2017 by Ginny Marvin
The update brings Bing Ads in line with Google AdWords device bidding.

Google News spammed with drug spam, dating sites & moreJun 12, 2017 by Barry Schwartz
Beware: The Google News health section is now filled with a lot of hacked content and spam.

Google Posts for small businesses moves to Google My BusinessJun 9, 2017 by Barry Schwartz
Google has moved the management location of Google Posts and the company hopes to expand Posts to more businesses and organizations.

4 reasons your PPC programs can failJun 12, 2017 by Pauline Jakober
Are you your own greatest obstacle to paid search success? Columnist Pauline Jakober explains four ways you may be inadvertently setting your PPC campaigns up for failure.

How to create content at scale with a limited budgetJun 12, 2017 by Digital Marketing Depot
Marketers are under increased pressure to deliver more content than ever before. Brand managers and prospective consumers expect content to captivate attention and provide memorable experiences. The biggest challenge obstructing the demands of marketing is budgets. Marketing budgets remain static year over year, often leaving teams lacking in resources to scale content creation. In this […]

Compare 9 paid search campaign management toolsJun 9, 2017 by Digital Marketing Depot
Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this software into your business. This 50-page report is your source for the latest trends, opportunities and challenges facing the market for paid media management tools […]

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Search News From Around The Web:
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