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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
3 local SEO tips that deliver business resultsFeb 7, 2017 by Ryan Shelley
Looking to optimize your business website for local search, but not sure where to start? Columnist Ryan Shelley provides some tips for beginners.

Why content-led SEO will always fail to build links effectivelyFeb 7, 2017 by Chris Liversidge
Great content doesn’t always translate to great links. Columnist Chris Liversidge explains the problem with this strategy and advocates for a more audience-focused approach.

The Digital Marketer’s Guide to Call AttributionFeb 7, 2017 by Digital Marketing Depot
Digital marketing has gone mobile. And thanks to smartphones and click‑to‑call, consumers are responding to search, social, display, and other digital ads and campaigns by calling businesses by the billions. This guide from DialogTech explains why call conversions have become so important to digital marketing and introduces you to call attribution – what it is, […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
Industry
Local & Maps
Searching
SEO
3 Not-So-SEO-Friendly Trends to Watch Out For, Moz
Google AdsBot Not Used For Web Search URL Discovery, Search Engine Roundtable
Google Search Machine Learning: Doing SEO When the Future Is Now, Stone Temple
How long does it take to rank in Google? (A study by Ahrefs), ahrefs.com
My post ranks, but I don’t get any traffic, Yoast
Semantic SEO Strategy: How to Do SEO in 2017, Search Engine Journal
SEO Checklist: 21 Common Mistakes to Avoid, Online Marketing Blog
Site Speed Optimization Techniques #semrushchat, SEM Rush
Why Your SEO Campaign is Failing, Search Engine Journal
SEM / Paid Search
Search Marketing

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