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SearchCap: Google style ideas, Merchant Center accounts & mobile optimization

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Google image search adds ‘style ideas’ after ‘similar items’ goes liveApr 14, 2017 by Barry Schwartz
Google says with the new image search feature, they can “help boost your search style IQ.”

Now you can log into multiple Google Merchant Center accounts with the same emailApr 14, 2017 by Ginny Marvin
The change greatly simplifies user access for Shopping feeds and other Merchant Center programs.

The 8 time- & money-saving SEO tools I pay for (& 17 more I use for free)Apr 14, 2017 by Tom Demers
With all of the tools available in the SEO space, it’s tough to know the best software to apply to various use cases. Contributor Tom Demers helps clear up confusion by detailing the strengths he’s discovered in a wide variety of offerings.

Making the case for mobile site optimizations: Who doesn’t want an extra $13K?Apr 14, 2017 by Carrie Albright
These days, the question isn’t whether we should invest in mobile but to what extent. Columnist Carrie Albright explains how marketers can make the case for greater investment in mobile optimization.

Search in Pics: Google bird nest room, braille business card & real big easter eggsApr 14, 2017 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google easter eggs on logo: Source: Instagram Google bird nest room? Source: Instagram Google Brazil view: […]

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