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SearchCap: Google similar audiences, display network & voice search

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Google rolls out similar audiences for Search and ShoppingMay 1, 2017 by Ginny Marvin
Now out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors.

Study: Q1 Google Display Network placementsMay 1, 2017 by Ted Ives
Are you utilizing the Google Display Network in AdWords? Contributor Ted Ives shares some data on which site categories perform best.

How to optimize for voice searchMay 1, 2017 by Sherry Bonelli
Inspired by a recent presentation at SMX West, columnist Sherry Bonelli discusses why small businesses and local search marketers need to be thinking about voice search.

Drive calls and customers with display adsApr 28, 2017 by Digital Marketing Depot
Consumers today view display ads on their smartphones. And when they convert, many prefer to call. Display advertising drove over 28 billion calls in 2016, and marketers must change how they measure and optimize display campaigns to be successful in 2017. Read this playbook from DialogTech and learn how to: prove the real impact of […]

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