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SearchCap: Google search shortcuts, exact match & local entities

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
SMX West keynote: Google talks about ranking, more in Google AssistantMar 21, 2017 by Matt McGee
Google’s Jason Douglas shares what marketers and developers need to know about Actions on Google.

Google’s new tappable shortcuts eliminate the need to search on mobileMar 21, 2017 by Amy Gesenhues
Rolling out today on Google’s search app and mobile site, the shortcuts offer quick answers on weather, sports & entertainment info.

Seriously, Google, can you just make exact match exact?Mar 21, 2017 by Daniel Gilbert
In the wake of Google’s announced changes to exact match, contributor Daniel Gilbert offers a passionate argument against the shift, as well as a script to help advertisers regain control.

Why and how entities are shaping location marketingMar 21, 2017 by Adam Dorfman
What are entities, and how are they impacting local search marketing? Columnist Adam Dorfman tackles these questions and provides advice to local businesses looking to capitalize on this trend.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
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