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SearchCap: Google redesign local panels, AdWords roadmap & artificial intelligence

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Google has officially rolled out a new tab-based local panel with quick access to reviewsJun 7, 2017 by Barry Schwartz
Users can toggle between a local listing’s overview details and their reviews in the Google search results.

The AdWords 2017 roadmap is loaded with artificial intelligenceJun 7, 2017 by Frederick Vallaeys
What’s on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing Next.

How AI is disrupting major industriesJun 7, 2017 by Sponsored Content: Amplero
  Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in fear of their metallic overlords. Or two, a utopian futurist society where humans are freed from mundane labor and complex challenges are solved by machines. Wherever you fall on the AI anxiety spectrum, the […]

Grow Customer Lifetime Value with People-Based Search MarketingJun 6, 2017 by Digital Marketing Depot
It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and ultimately re-acquire customers and grow CLTV. Join our paid search experts to understand […]

SMX Advanced is almost sold out! Less than 100 tickets left.Jun 6, 2017 by Search Engine Land
SMX Advanced is in one week. This time next week, your peers (and competitors) will be in Seattle getting actionable SEO and SEM tactics and having conversations with the marketers making the biggest impact in the search world. We’ll be covering the SEO and SEM topics relevant today: from mobile SEO to Project Owl, protecting your […]

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