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SearchCap: Google mobile index, Bing ads in-market targeting and Pinterest search

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Google’s mobile-first index likely not coming until 2018 at earliestJun 13, 2017 by Matt McGee
At SMX Advanced, Gary Illyes says Google will “communicate a lot” before rolling out the mobile-first index.

Bing Ads piloting in-market & custom audience targetingJun 14, 2017 by Ginny Marvin
Bing Ads is actively working on building out its audience targeting capabilities.

How Pinterest has developed computer-vision technology to power visual search for users and brandsJun 14, 2017 by Tim Peterson
Pinterest has been developing computer vision technology since 2014 and is now applying it to visual search queries and ad targeting.

2017 growth hacks: Optimizing organic market shareJun 14, 2017 by Lori Weiman
Columnist Lori Weiman continues her series on search marketing growth hacks with an installment on improving organic search performance.

Why ‘good’ isn’t good enough in Google ShoppingJun 14, 2017 by Andreas Reiffen
Have you experienced high growth from your Google Shopping ads? You’re not the only one. Columnist Andreas Reiffen looks at growth data for product listing ads and explains why even an 89% growth in revenue year over year may not be enough to outpace your competitors.

Baby Come Back! How to Grow Customer Revenue with People-Based Search MarketingJun 13, 2017 by Digital Marketing Depot
It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and ultimately re-acquire customers and grow CLTV. Join our paid search experts to understand […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
Industry
Link Building
Searching
SEO
Learning SEO through Books, SEO By The Sea
12 Important Google Ranking Factors: Data-Driven Study 2017 by SEMrush, SEM Rush
Google May Smear Desktop Signals Into Mobile First Index, Search Engine Roundtable
Google Rewriting Page Speed Algorithm For Mobile Page Speed, Search Engine Roundtable
Google: If You Were Hit By Fred, Read Our Quality Guidelines, Search Engine Roundtable
How to Build SEO Strategies Effectively (and Make Them Last), Moz
Hummingbird, Pigeon, Panda, Penguin, and Fred: A Layman’s Guide to Google Algorithm Updates, Portent
The Complete Guide to Featured Snippets – Insights & Tips, RankRanger
The Story of TheSun.co.uk shows us why SEO is so important, SISTRIX
SEM / Paid Search
Search Marketing

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