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SearchCap: Google local messaging & booking, business insights & crawl spikes

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Google begins rolling out messaging feature within Google My BusinessJul 12, 2017 by Barry Schwartz
You can now message with your customers directly via your Google local panel in mobile search.

Google My Business updates insights email sent to businessesJul 13, 2017 by Barry Schwartz
Check out the new, fancy emails Google is sending businesses with analytics for their local listings.

Rand Fishkin to step away from day-to-day operations at MozJul 13, 2017 by Barry Schwartz
Moz’s founder is moving into an advisory role at the company early next year.

Brace yourself: The benefit and shock of analyzing Googlebot crawl spikes via log files [Case Study]Jul 13, 2017 by Glenn Gabe
Site owners really don’t know the full story about who, or what, is crawling their sites until they analyze their server logs. Columnist Glenn Gabe shares a case study that illustrates some insights to be gleaned from a server log file analysis.

Google adds booking for spa and salon appointments from Search & MapsJul 13, 2017 by Ginny Marvin
The Reserve with Google program makes it possible to book appointments right from Google.

7 features you’ll only find in the new AdWords interfaceJul 13, 2017 by Ginny Marvin
Advertisers getting used to working in the new UI will find some bonus capabilities.

12 things to know to succeed with Google PostsJul 13, 2017 by Joy Hawkins
Local businesses, are you utilizing Google Posts? Columnist Joy Hawkins shares her observations from several months of testing this new feature.

SMX East agenda is now live! Check out the SEO & SEM sessions in store for you.Jul 13, 2017 by Search Engine Land
Feed your obsession for SEO & SEM with actionable and proven tactics by attending Search Engine Land’s SMX East, October 24-26 in New York City. The agenda is packed with 50+ sessions and led by search marketing experts in paid search advertising, search engine optimization, conversion and analytics, social media and much more. Here’s a quick look at some of the sessions […]

The AMP is a lieJul 13, 2017 by Patrick Stox
Accelerated Mobile Pages (AMP) are a hot topic right now, but are they really the answer to your mobile page speed issues? Columnist Patrick Stox weighs in.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
Local & Maps
Ask Yoast Case study: SEO for architects, Yoast
Google Crawls The Web Stateless, Without Cookies, Search Engine Roundtable
Google: Check Your Mobile Site Has Alt Text Tags on Images, The SEM Post
Google: Position & Weight of Internal Links for SEO Value, The SEM Post
How to Boost Your Search Visibility with SEO-Friendly WordPress URLs, Search Engine Journal
How to Optimise Your Site for Yandex part, Majestic Blog
Long-Tail SEO Strategy: Why & How to Target High-Intent Keywords, Search Engine Journal
SEO Tips for managing SERP features, SEM Rush
Six things you need to tell your next agency in an SEO brief, Vertical Leap
Surveying the Featured Snippets, SISTRIX
Search Marketing

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