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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Google Search Analytics bug drops some image search traffic from reportsMar 27, 2017 by Barry Schwartz
No need to panic: There is a reporting bug in the Google Search Console Search Analytics report. Google is working on a fix.
MarTech beta rates expire this week – reserve your seat nowMar 27, 2017 by Scott Brinker
Attend MarTech San Francisco May 9-11 for 70+ presentations, 100+ speakers, 100+ exhibitors and sponsors and networking with 2,500 martech professionals. My hand-crafted agenda is a master class in marketing, technology and management topics. You’ll be joining attendees and speakers from top brands including: Rates increase Saturday These incredibly low rates are available for only a […]
Are you keeping up with the increasing demands of content marketing today?Mar 27, 2017 by Digital Marketing Depot
Content demands have risen exponentially, driven primarily by changes in consumer tech adoption. Mobile has changed how marketers communicate with their audiences. What’s different with mobile compared to older mediums is the frequency and mindset of consumers. People are in discovery mode on mobile. They devote almost their entire attention to one thing on the […]
SMX West session: Harnessing the power of online reviewsMar 27, 2017 by Greg Gifford
Columnist Greg Gifford recaps a session by Thomas Ballantyne about the value of online reviews, showing why businesses need to start thinking about them if they aren’t already.
Preparing for local reach in a ‘post-rank’ world: Get your data in lineMar 27, 2017 by Megan Hannay
How might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare for a future without rankings.
SMX West: What Google’s exact match changes mean for AdWords advertisers [Podcast]Mar 27, 2017 by Matt McGee
In our latest Marketing Land Live, listen in to clips from the “flash session” at SMX West as our panel answered audience questions about Google’s dilution of exact match keywords.
Top 10 insights on local marketing at LSA17Mar 27, 2017 by Wesley Young
Wesley Young shares expert insights about location marketing and local search from the Local Search Association’s 2017 Annual Conference.
What is demand generation marketing?Mar 27, 2017 by Sponsored Content: Act-On
The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. In one TED Talk, Malcolm Gladwell shares a story about choice, happiness and Howard Moskowitz. He talks about Howard’s role as a food scientist and […]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
Local & Maps
12 Free Tools to help increase your traffic and SEO, cornwallseo.com
Ask Yoast: Impact of host location on SEO?, Yoast
Google On Fred Algorithm Overall Quality Issues, Search Engine Roundtable
Google Say They’ve Never Denied An Algorithm Update That Happened, Search Engine Roundtable
Google’s Algo Removes Some Site’s Search Results Pages from Index, The SEM Post
How SEO Can Help Your Blog Rank Well, problogger.com
How To Rank #0 In Google Results (Above #1), John Lincoln, Ignite Visibility – YouTube
Structuring URLs for Easy Data Gathering and Maximum Efficiency, Moz
Surviving SEO in a Voice Search World, BruceClay.com
SEM / Paid Search
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