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SearchCap: Google featured snippets and ask box, link building & more

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Google featured snippets now often followed by the ‘people also ask’ boxFeb 14, 2017 by Barry Schwartz
The “People also ask” gets more frequent and prominent placement in Google.

Want to speak at SMX Advanced? Here’s howFeb 14, 2017 by Chris Sherman
The agenda for our upcoming SMX Advanced 2017 show is live, and we’ve opened up our “speaking pitch” form for select sessions for the show, June 13–14, 2017, at the Bell Harbor International Conference Center in Seattle. To increase your odds of being selected, be sure to read the agenda. Understand what the sessions are […]

179 reasons to attend MarTech San Francisco — Rates increase next week!Feb 14, 2017 by Search Engine Land
Marketing technology is growing rapidly, and the magnitude of the next MarTech conference (San Francisco, May 9–11) keeps pace. This event is doubling in size from just one year ago to provide you with the insights, intelligence and strategies to drive your digital transformation and improve your customer experiences! The range of expert insights and […]

Build Your Ultimate Martech StackFeb 14, 2017 by Digital Marketing Depot
It’s not enough to build a martech stack; you’ve got to build the right stack for your organization. Strategy, efficiency, integration and resources all play significant roles in martech stack decisions. Join martech expert Matt Heinz and Act-On’s senior director of marketing services and operations, Linda West, as they discuss the stack-building challenges facing marketers […]

Seasonal and holiday link buildingFeb 14, 2017 by Andrew Dennis
It’s not too early to start thinking about Valentine’s Day 2018! Columnist Andrew Dennis explains how to structure a link-building campaign for success during crucial seasonal periods and provides an outline for preparing 12 months in advance.

How to use psychological principles to improve ad copyFeb 14, 2017 by Jason Puckett
Columnist Jason Puckett explains how you can apply knowledge about human behavior to improve ad copy and increase click-through rate.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
Local & Maps
Link Building
5 SEO Wins to Boost Your Website’s Traffic, Search Engine People
7 SEO Rules Every Marketer Should Know, SEM Rush
Google Search Console Updates Crawl Status/Errors Report For Mobile Apps, Search Engine Roundtable
Google’s Gary Illyes Did You Know Tweets Share Known SEO Knowledge, Search Engine Roundtable
How a Website Redesign Increased Organic Traffic [CASE STUDY], Search Engine Journal
Is Google poised to shake up recruitment SEO?, impression.co.uk
Ranking Factors, sistrix.com
SEO: The Best Aren’t Always Transparent, ahrefs.com
Subfolders, Subdomains, Microsites and SEO: Everything you need to know, Stone Temple
The 2017 Local SEO Forecast: 10 Predictions According to Mozzers, Moz
The Myth of the Google Update, SEO Theory
SEM / Paid Search

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