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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Mind the store: Using AdWords to drive offline salesJan 17, 2017 by Matt Lawson
Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info — and how you can get similar insights even without qualifying for store visit conversions.

Integrated Marketing Analytics: Creating a single source of data truthJan 17, 2017 by Digital Marketing Depot
Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology. Join Cardinal Path’s David Booth and IBM’s Andrew Douglas to learn the right ingredients and best practices to get integrated marketing analytics right, so you […]

How to build links without creating content: 5 examplesJan 17, 2017 by Andrew Dennis
Link building and content marketing often complement each other, but columnist Andrew Dennis notes that there are plenty of ways to build links, even if you don’t have the resources to create content.

Survey: 60 percent of voice users want more answers and fewer search resultsJan 17, 2017 by Greg Sterling
Making calls, searching, texting and map lookups were the most common use cases for voice.

Google explains what “crawl budget” means for webmastersJan 16, 2017 by Barry Schwartz
Google says crawl demand and crawl rate make up GoogleBot’s crawl budget for your website.

3 reasons why you can safely ignore your competitors’ traffic metricsJan 16, 2017 by Dianna Huff
Competitive analysis can be helpful, but columnist Dianna Huff explains why it’s important not to get too focused on your competitors’ performance.

Martin Luther King Jr. Day Google doodle promotes King’s message of unityJan 16, 2017 by Amy Gesenhues
Created by guest artist Keith Mallett, the doodle’s artwork highlights King’s belief that all life is interrelated.

Google Image Search testing YouTube videos with “New Look on YouTube”Jan 16, 2017 by Barry Schwartz
YouTube videos now being tested in Google Image Search for mobile for retail-based queries.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
Local & Maps
Link Building
Searching
SEO
Do readability scores impact organic search ranking performance?, Search Laboratory
Google Has Search Quality Raters All Over The World, Search Engine Roundtable
Google Structured Data Testing Tool Now Validates Multi-Typed Entities MTE, Search Engine Roundtable
Google’s Response To Negative SEO: Keeps Competitors Busy While You Get To Move Forward, Search Engine Roundtable
Google Wants To Know What Technical SEO Topic They Should Write About, Search Engine Roundtable
How Google Ranks “Top Stories” News in Search Results, thesempost.com
The Competition-Busting SEO Strategy No One Is Talking About: Siloing Your Site, BruceClay.com
The sense and nonsense of XML sitemaps, Yoast
Was There A Google Algorithm Update On January 16th, MLK Day?, Search Engine Roundtable
What We Learned From Analyzing 1.4 Million Featured Snippets, Moz
Yoast SEO 4.1: Mobile snippets and German readability, Yoast
SEM / Paid Search
Search Marketing

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