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SearchCap: Google authority score, hotel reviews & Bing image backstory

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
How Google assesses the ‘authority’ of web pagesMay 3, 2017 by Danny Sullivan
Google has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis.

New Google test shows hotel reviews grouped by traveler type & categoriesMay 3, 2017 by Barry Schwartz
Google tests hotel reviews summarized by categories: rooms, location and service & facilities and traveler types — couples, families, solo and business travelers.

Bing now sharing backstory of its home page photo & gallery of past picturesMay 3, 2017 by Amy Gesenhues
In addition to a summary of the picture, Bing is also including a map of where the picture was taken and the option to like, download and share the image.

Google’s Chrome will add new ‘Not secure’ warnings later this yearMay 3, 2017 by Barry Schwartz
Have a search box or form on your website that runs over HTTP? You might want to switch your pages over to HTTPS by October.

5 steps to success for low-conversion-volume accounts in AdWordsMay 3, 2017 by Anna Shirley
You may be stressing over how to make improvements to your paid search campaigns when data is scarce, but columnist Anna Shirley shows how a low-volume account can be a great opportunity to be more creative and inventive.

5 ways SEO experts say you should optimize for RankBrainMay 3, 2017 by Nate Dame
It may be difficult to optimize for RankBrain, but that doesn’t mean it’s impossible. Here, columnist Nate Dame has gathered wisdom from some of the top voices in the search industry.

How agencies can create new revenue for their SMB clientsMay 2, 2017 by Digital Marketing Depot
With all of today’s digital marketing opportunities – from email to social channels to display advertising and beyond – many SMBs find themselves lost and unsure of the necessary steps to take in marketing themselves effectively. Marketing agencies answer the call: they provide expertise, guidance and the marketing management necessary to help small businesses succeed. […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
Local & Maps
The Site Speed and SEO Connection, problogger.com
41 of the Best SEO Job Interview Questions, Search Engine Journal
Ashley Madison Now Ranking Normally Again In Google, Search Engine Roundtable
Domain names and their influence on SEO, Yoast
Google Doesn’t Forget, They Keep A Lot Of History, Search Engine Roundtable
Google RankBrain & Page Session Duration & Organic Ranking, SEM Rush
How To Do Local SEO Keyword Research, Search Engine People
Offline & Organic: The Two Rivers That Feed Modern Local SEO, Moz
On-Page SEO Basics: URLs, SEM Rush
SEM / Paid Search

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