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SearchCap: Google app rankings, hotel ads, AMP analytics

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Bing Remarketing: The best-kept marketing secretMay 19, 2017 by Michelle Cruz
Everything you need to know about an opportunity that’s not widely discussed in the industry — search remarketing on Bing. Contributor Michelle Cruz shares tips and ideas to employ.

A fresh perspective on SEO for B2B companiesMay 19, 2017 by Garrett Mehrguth
It’s no longer about optimizing your website to rank for keywords. Columnist Garrett Mehrguth explains why B2B companies need to think differently about SEO.

Google Hotel Ads now showing nightly price trendsMay 19, 2017 by Ginny Marvin
Shows best prices for one-night stays by day when data is available.

Google announces Assistant app-discovery channels, broad ranking factorsMay 19, 2017 by Greg Sterling
It’s early, but Google will soon need to rank Assistant apps, too.

Search in Pics: Google bike to work, Dooglers treats & Google’s shhhh wallMay 19, 2017 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google (Dooglers) dog treats: Source: Instagram Louis Gray selling Androids: Source: Twitter Google’s Shhhh! wall: Source: […]

Google Analytics is unifying user IDs from AMP & non-AMP pagesMay 19, 2017 by Ginny Marvin
Some metrics will be effected as the change rolls out.

Learn the basics of programmatic advertisingMay 18, 2017 by Digital Marketing Depot
Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click through rate (CTR). Only programmatic platforms can deliver that value. Get the basics of using programmatic advertising in this guide from Oracle: learn what programmatic means for marketers and […]

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