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SearchCap: Google algorithm update, Super Bowl search ads & voice search

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Unconfirmed Google algorithm update may be better at discounting links and spamFeb 3, 2017 by Barry Schwartz
Did Google update their Penguin algorithm? Did Google block private blog network links? Something happened. We bring you our theories.

Report: Releasing Super Bowl ads early jump-starts lifts in brand searchFeb 3, 2017 by Ginny Marvin
Quantcast data shows impact of releasing ads and teasers online before the big game.

When should advertisers consider pausing Google Local Inventory Ads?Feb 3, 2017 by Andy Taylor
Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when advertisers might want to rely on local inventory versus regular product listing ads.

The future of paid voice search and monetizing the mapFeb 3, 2017 by Brian Smith
Ads are coming to voice search sooner than you think. Columnist Brian Smith discusses what this might mean for local businesses, as well as SEO and SEM professionals.

Google adds a new carousel to let you expand the search resultsFeb 3, 2017 by Barry Schwartz
Google has added a new method for expanding your search results with a carousel across the top.

Search in Pics: Google & Sergey Brin protests, an Asian conical hat room & Google Somalia storeFeb 3, 2017 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s Sergey Brin protesting at San Francisco airport: Source: Twitter Googlers protest at the GooglePlex: Source: […]

5 Disruptions Reshaping Marketing As We Know ItFeb 2, 2017 by Digital Marketing Depot
Most marketers still look at digital as a marketing channel. But digital is no longer just a website or mobile app. Nearly everything in the world is becoming connected and acquiring digital properties. The marketing world is in the middle of five major disruptions that are reshaping the industry. Microservices, artificial intelligence (AI) and vertical […]

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