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SearchCap: Google AdWords Editor, Danny Sullivan podcast & conversions

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
AdWords Editor’s new custom rules let you quickly see what’s missing in your accountsJun 30, 2017 by Ginny Marvin
See what Google wants you to pay attention to and create your own warnings based on your business rules.

A winning process yields winning results: Conversion optimization tips from SMX AdvancedJun 30, 2017 by Brendan McGonigle
Itching to run that next big test? Columnist Brendan McGonigle shares insights on conversion rate optimization from SMX Advanced.

LISTEN: Danny Sullivan reflects on 21 years covering the search industryJun 30, 2017 by Matt McGee
In this week’s podcast, our outgoing co-founder Danny Sullivan talks about the beginnings of his career documenting the search marketing industry, how SEO has evolved and why he’s stepping away now.

Victor Hugo Google doodle marks publication of the French novelist’s classic, ‘Les Misérables’Jun 30, 2017 by Amy Gesenhues
Designed by Sophie Diao, today’s doodle includes five images depicting some of Hugo’s best known work.

Search in Pics: Old Google trailer, Google Dance Tokyo shirt & really clean Google server roomJun 30, 2017 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Really big Google beach chair and beach ball: Source: Instagram Old fashion Google trailer: Source: Instagram […]

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