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SearchCap: Google AdWords AMP, in-market audiences & Google black test

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Google will automatically convert display ads to AMP, test AMP landing pages for SearchMay 23, 2017 by Ginny Marvin
Company says AMP ads can load up to 5 seconds faster than standard display ads.

Google is extending in-market audience targeting to Search campaignsMay 23, 2017 by Ginny Marvin
Advertisers will be able to target users based on purchase intent signals in Search campaigns for more than a dozen categories.

Google is testing 11 variations of black links in search resultsMay 23, 2017 by Sergey Alakov
Google frequently makes changes to its search results pages in order to improve the user experience. Contributor Sergey Alakov has collected examples of what appears to be Google’s latest test: replacing blue links with black ones in the user interface.

Want more links? Be more likable.May 23, 2017 by Julie Joyce
Wondering why you aren’t getting as many links as you think you should? Columnist Julie Joyce covers why being likable really can lead to links.

Voice, mobile & apps: Get the latest on Google’s search developments at SMXMay 23, 2017 by Michelle Robbins
Doubling down on voice Between the many Google Home and Google Assistant announcements, it’s clear that marketers need to shift content creation strategies to focus not only on natural conversational language, but also the context of the conversation query — from which device and the time/location of a query. Joe Youngblood noted in his recent […]

Stop oversimplifying everything!May 23, 2017 by Eric Enge
The old days of gaming Google’s ranking algorithm are over, but columnist Eric Enge notes that many SEO professionals haven’t moved on yet.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
Local & Maps
Link Building
A Guide to Negative SEO In 2017, Hallam Internet
Easy Search Engine Optimization Anyone Can Do, SEO Theory
Google Addresses One of the Flaws in Its Paid & Organic Report, Others Remain, Merkle
Google Crawling AMP Pages 20 Percent Less Since Fred Update, Bill Hartzer
Google Hits Major Sites with Recent Update, RankRanger
Google Search Ranking & Algorithm Shifts Continue, Search Engine Roundtable
Penalties vs. Algorithm Changes: What’s Next? #semrushchat, SEM Rush
Remove A Spammy Structured Markup Penalty Fast (Question Answered), ignitevisibility.com
SEO Knowledge Interview Questions: Regular SERP Features, PPMKG
Small Batch Testing: A Small Change to Your Process, A Big Change for Results, Seer Interactive
The Ultimate SEO Audit Checklist, Search Engine Journal
Yoast SEO 4.8: Cornerstone content analysis, Yoast
SEM / Paid Search

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