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SearchCap: Google AdWords ad rank, quality score data & SEO strategies

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Google is rolling out changes to AdWords Ad Rank thresholds: What you need to knowMay 15, 2017 by Ginny Marvin
Bids can carry more weight in Ad Rank thresholds based on the meaning of a query.

Google advertisers can now see historical Quality Score data in AdWordsMay 15, 2017 by Ginny Marvin
Plus, no more hovering over individual keywords to see Quality Score data.

How to build an SEO strategy to dominate your marketMay 15, 2017 by Jeremy Knauff
Want to build an SEO strategy that can withstand algorithm updates, growing competitors and industry fluctuations? Columnist Jeremy Knauff explains how to do this by rethinking your approach.

Why the Google Search Network isn’t working for your B2B businessMay 15, 2017 by Pauline Jakober
Many B2B organizations feel that PPC doesn’t work for them, and some are right. But columnist Pauline Jakober urges these businesses to explore a few ideas before giving up on their paid search program.

Mother’s Day 2017 Google doodle celebrates all moms – even cactus momsMay 14, 2017 by Amy Gesenhues
Google’s animated image of a cactus caring for her cactus-offspring leads to a search for “Mother’s Day 2017.”

New RLSA Strategies for Search MarketersMay 12, 2017 by Digital Marketing Depot
Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your paid search strategy. But like […]

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