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SearchCap: Going global, PPC in higher ed & more

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
[Reminder] Webinar — National Brands & Local Search: Use Insights to Drive ActionsApr 17, 2017 by Digital Marketing DepotWith nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance and take action on it?
Going global: Common sense considerations too commonly ignoredApr 17, 2017 by Brendan McGonigleIf you only advertise in the United States, you’re missing out on billions of potential customers. But before you enter the international PPC marketer, consider this advice from columnist Brendan McGonigle.
Local search ranking factors: What’s working in 2017 [Podcast]Apr 17, 2017 by Matt McGeeIn our new episode, we chat with Darren Shaw about the just-released Local Search Ranking Factors survey and discuss what marketers need to know about local SEO in 2017.
Listen to your mother: Win Mother’s Day with humor and timingApr 17, 2017 by Purna VirjiAdvertisers, have you put together your Mother’s Day strategy yet? Columnist Purna Virji from Bing has some tips for capturing searchers looking to celebrate their moms.
What B2B marketing can teach you about PPC in higher educationApr 17, 2017 by Pauline JakoberThough universities are targeting individual consumers rather than businesses, columnist Pauline Jakober shows paid search efforts for these institutions often more closely resemble B2B than B2C.
Caption Contest: What does this Marketoonist say to you?Apr 14, 2017 by Scott BrinkerHere’s your chance to contribute and be recognized for your own martech sense of humor by participating in the MarTech Cartoon Caption Contest. Please take a moment to come up with a creative caption for the above cartoon by Thursday, April 27 at midnight EST.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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