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SearchCap: EU to fine Google, SEO reputation & PPC planning

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
EU sources say $1.17 billion antitrust fine against Google coming in weeksJun 16, 2017 by Greg Sterling
Shopping search penalty is the first of three potential fines against the company.

SEO: The missing piece in brand protectionJun 16, 2017 by Bobby Lyons
Columnist Bobby Lyons outlines the ways in which search engine optimization (SEO) is critical in building and defending your brand’s reputation online.

PPC strategy: Planning beyond the clickJun 16, 2017 by Amanda Evans
Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Evans discusses how to succeed by focusing on the post-click experience.

Search in Pics: Google scary room, a lion chair swing & Bing hot air balloonJun 16, 2017 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s scary room: Source: Instagram Bing hot air balloon: Source: Twitter Google lion swing chair: Source: […]

Report: 14 marketing automation vendors profiled — updated for 2017Jun 16, 2017 by Digital Marketing Depot
With the most up-to-date research, MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 44-page report includes: profiles of 14 leading vendors; capabilities and comparisons; recommended steps for evaluating. If you’re considering a marketing automation platform, let […]

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