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SearchCap: e-commerce SEO & crawl data analysis

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Why e-commerce SEO is NOT a one-shot wonderMay 4, 2017 by Trond Lyngbø
Columnist Trond Lyngbø explains that SEO is an ongoing process that requires continuous investment — not a one-time task to be checked off a list.

Don’t underestimate the power of advanced filtering when analyzing crawl dataMay 4, 2017 by Glenn Gabe
Columnist Glenn Gabe shares various ways of filtering crawl data to obtain actionable insights.

Using call and SMS data to drive new customersMay 3, 2017 by Digital Marketing Depot
Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls to businesses explodes. These trends are enabling digital marketers […]

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