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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Google Data Studio now connects to Search ConsoleFeb 8, 2017 by Ginny Marvin
Build more flexible reports and combine Search Console data with other data sources.
Pinterest’s Lens app turns your phone’s camera into a search barFeb 8, 2017 by Tim Peterson
Pinterest is bringing search to the real world. On Wednesday, the social-network-slash-search-engine introduced Lens, a mobile app that uses the phone’s camera to recognize physical objects and pull related items on Pinterest. The company announced other new features that extend search beyond the query bar on Pinterest, such as a new way to find products […]
6 ways to grow your podcast audience with SEOFeb 8, 2017 by Stephan Spencer
Columnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and platforms like iTunes or Google Play.
It’s time to get ready for the holidays (Yes, really!)Feb 8, 2017 by Dave Davies
It’s February, and you know what that means — the holidays are just around the corner! Okay, maybe not, but columnist Dave Davies explains why now is actually the ideal time for SEOs to start preparing for holiday season 2017.
Bing Ads rolling out list exclusions for retargeting adsFeb 8, 2017 by Ginny Marvin
Audience exclusions will be available in all markets.
Bing rejected 130M ads in 2016, including 17M tech support scam adsFeb 7, 2017 by Ginny Marvin
Advertisers attempting Phishing attacks and pushing counterfeit goods continued to try to evade detection.
5 A/B testing resolutions you should embrace in 2017Feb 8, 2017 by Sponsored Content: Zarget
A year’s beginning is the most ambitious of times for teams and businesses — lots of reflection, planning, strategizing, revamping approaches, right? To get you off to a good start, we have listed five A/B testing resolutions that should take in 2017. A/B testing is a relatively young practice, yet it only takes a Simple […]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
Local & Maps
Did the Groundhog Update Just Take Place at Google?, Go Fish Digital
#AskanSEO: Questions on What Affects SEO Visibility, Search Engine Journal
Can an A/B Test Tool Really Make SEO Experts Obsolete?, SEO Theory
Five Really Terrible SEO Ideas, Smokehouse SEO
Google Doesn’t Crawl to See What is On 404 Pages; No SEO Benefit, The SEM Post
Google Search Algorithm Update February 7th Likely, Search Engine Roundtable
Google: HTTPS URLs More Likely To Be Canonical In Google’s Duplicate Content Clustering Algorithm, Search Engine Roundtable
Reputation, Rankings, and Revenue: Navigating Local for Non-Technical People, Moz
SEO Basics: How to improve your mobile site, Yoast
The ROI of SEO: How to Calculate the Value of Organic Search Traffic, Optimist
SEM / Paid Search
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