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SearchCap: Bing Ads management, Apple Maps updates & more

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Beginners’ guide to Bing Ads managementJun 6, 2017 by John E LincolnConsidering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with Bing Ads.
Beyond SEO: Managing the managementJun 6, 2017 by Casie GilletteYou may be an SEO guru, but how are your people skills? Columnist Casie Gillette makes the case that it’s important to know how to deal with people and provides tips for doing so effectively.
Apple Maps adds indoor mapping for malls and airports, Do Not Disturb modeJun 6, 2017 by Greg SterlingGoogle and Bing already offer similar indoor maps.
Enterprise Social Media Management Software: A Marketer’s Guide–All new sixth editionJun 5, 2017 by Digital Marketing DepotMarTech Today’s latest publication of the “Enterprise Social Media Management Software: A Marketer’s Guide examines the market for enterprise social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms. The 68-page report reviews the explosion of ESMMS, plus the latest trends, opportunities and challenges in social media management.
Wall Street Journal’s Google traffic drops 44% after pulling out of First Click FreeJun 5, 2017 by Danny SullivanDespite less traffic, paid subscriber conversion said to be up fourfold.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
Link Building
Local & Maps
SEM / Paid Search

About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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